Aarkstore Enterprise--men's Grooming Products: A Global Analysis
Men's Grooming Products: A Global Analysis
http://www.aarkstore.com/reports/Men-s-Grooming-Products-A-Global-Analysis-33996.html
Table of Contents :
Chapter 1: Executive Summary
Market Definition
Mens Grooming Sales Data Provided in Two Modes
Worldwide, $61.3 Billion Spent on Grooming Products Used by Men in 2009
Sales of Male-Specific Grooming Products at $19.7 Billion
Mens Grooming Demand Withstands Recession Fairly Well
Table 1-1: Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)
Global Mens Grooming Market to Boost to $84.9 Billion by 2014
Table 1-2: Projected Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Country, 2009-2014 (In Billions)
Male-Specific Products to Climb to $28.0 Billion
Table 1-3: Projected Worldwide Retail Dollar Sales of Male-Specific Grooming Products, by Country, 2009-2014 (In Billions)
No Surprise - Shaving Items Dominate
Table 1-4: Share of Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Product Category, 2004-2009 (In Billions)
U.S., Japan, France, Germany Lead Sales of All Grooming Products Consumed by Men
Table 1-5: Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Country, 2004-2009 (In Billions)
Men Hold Up Over Half the Sky
Table 1-6: World Population, by Age and Gender, 2009
Billions of Men Striving to Be Middle-Class
The Male Ego: It Took 40 Years, But Now We Have the Marketing Keys
Convenience and Functionality
Humor: Make It Crude, Even Dirty, and Youve Got a Classic Brand
Sex
Willingness to Spend on Branded Products
Universal Positionings
Use of the Wifes/Girlfriends Beauty Products
Natural/Organic/Green/Fair Trade Concerns
Targeting Men of Developing Countries: The Plusses
Technology - Internet, Mobile, Tagging - Empowers Third World
Machismo Eroded by Connectivity
Individuals and Families vs. Clans and Tribes
Third Worlds Doctors Drive Taxis in New York
Natural HBC Market Poised for International Expansion
Key Mergers and Acquisitions
P&G, Uni, Beiersdorf, Avon Among Top Grooming Marketers in World
Chinas Men Are Largest of Worlds Top 10 Grooming Markets
Table 1-7: Numbers of All Males (Men and Boys) in Top 11 National Markets for Men's Grooming Products, as of July 2009
For more information please visit :
http://www.aarkstore.com/reports/Men-s-Grooming-Products-A-Global-Analysis-33996.html
Aarkstore Enterprise
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by: Aarkstore Enterprise
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