Aarkstore Enterprise Global Multi-channel Trends 2010
1.) Key Findings
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78% of all US consumers say they use catalogs to browse and research products or services at least four times a year.
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While many US consumers research and browse services and products in catalogs, they are not using catalogs to make their purchases.
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In the UK, over 65s are most likely to appreciate catalogs, whatever channel they use to complete transactions.
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In 2009, multi-channel mail-order companies in Germany generated sales of EUR 16.1 billion, down from EUR 16.6 billion in 2008.
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In Japan, a successful multi-channel strategy is likely to include both E- and M-Commerce and some combination of a brick-and-mortar presence.
Table of Contents :
1. Global
Customer Expectation and Coverage of different Retail Channels
Experts Opinions: Are offline Pushes important to E-Commerce?
Consumers Channel Crossing In-Store and Online
Multi-Channel - Key Considerations for Marketers
2. USA
Usage of different Commerce Channels
Cataloging to Multi-Channel Retailing: Past Developments and Implications
The changing Role of Catalogs in Multi-Channel
Multi-Channel: Retail vs. E-Tail
Main Problems in Multi-Channel Business
3. UK
Multi-Channel - Sales Channels under one Umbrella
Multi-Channel - Coordination and Promotion
Multi-Channel - Shopper Profile and Channel Usage
Multi-Channel - Successful Strategies
Multi-Channel - Implications for Age Groups
Fashion Retailers and Multi-Channel
4. Germany
Sales Growth of different Distribution Channels, in EUR billion, 2008-2009
Catalog Usage of People who ordered online, by Age Groups, in %, 2009
Online Usage of People who ordered offline, by Age Groups, in %, 2009
For more information please contact :
http://www.aarkstore.com/reports/Global-Multi-Channel-Trends-2010-49584.html
http://www.emarketreports.com
From:Aarkstore Enterprise
Contact: Neel
Email: press@aarkstore.com
URL: www.aarkstore.com
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