ACTING IS A BUSINESS - POSITIONING YOURSELF FOR SUCCESS
ACTING IS A BUSINESS - POSITIONING YOURSELF FOR SUCCESS
ACTING IS A BUSINESS - How to Get Instant Access to Agents and Casting Directors - POSITIONING YOURSELF FOR SUCCESS
Positioning is probably the most important skill when it comes to owning your business. It consists of one two or perhaps three benefits that Agents, Casting Directors, other industry professionals and customers want and that you provide at a level superior to your competitors. Positioning is how people perceive you and your company. When you think of Donald Trump, your perception of him and his businesses are different than Kmart for example. Although they are both successful in business they are worlds apart. Their positioning strategies are completely different. When you think of Donald Trump you think of impeccable customer service, comfort, luxury, high prices while Kmart is the opposite. The same principles apply to Show Business.
Acting Is A Business! It's huge business. Never forget that. Movies cost a lot of money to make. Now a days they seem to start at $240 million and they keep going up. Avatar cost half a billion dollars to make. So again Acting Is A Business! Before anyone will ever consider you to be part of a movie of this caliber you must position yourself as an expert who can handle big business. When you think of Al Pacino, Jack Nicholson, Robert Deniro, Peter Jackson, Martin Scorsese, Steven Spielberg you get a certain feeling from them. These individuals are power houses, they positioned themselves with extraordinary precision, created value for themselves by generating millions of dollars at the box office and in return they can charge millions of dollars for a movie and they will GET IT!
So why should you care about positioning? The answer - to make yourself stand out from competitors so you can sell yourself more effectively! Learning this valuable skill is critical to your career and your success.
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