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A Health Cash Plan
The NHS admitted this week that they are to begin exploring the possibility of introducing
'cash plans' and other financial incentives to encourage healthier lifestyles. Numerous areas have already begun to start their own schemes, and the initial results have given some encouragement.The National Institute for Health and Clinical Excellence (NICE) believes the measures may help to tackle obesity, smoking and drinking. NICE has described rewarding lifestyle changes as an idea whose time has come, and want to gather additional evidence before a formal recommendation.
NICE have previously considered similar schemes, with one of the schemes being incentives to help beat addiction in drug abusers.
In a bid to determine public reaction, NICE is planning to push role out the concept in front of its citizen's council on Thursday and Friday.
Head of public health for NICE, Professor Mike Kelly says; "We will want to see evidence that it provides value for money, there is a question over whether behavior is sustained when incentives end. Humans respond to incentives, we know that. What we now need to see is whether the economic behavior can be repeated in terms of health behavior. It is an idea whose time has come."
Any recommendations for incentives to backing a scheme by National Institute for Health and Clinical Excellence covering England and Wales would still be around a year away.
In the meantime the National Institute for Health and Clinical Excellence are working closely with a team of London-based experts from King's College, Queen Mary University and the London School of Economics, who are carrying out research into the issue.
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