6 Tips to Help You Market Yourself to Your Potential Employer
6 Tips to Help You Market Yourself to Your Potential Employer
With a contracting job market, a shrinking global economy and not to mention the throngs of fresh graduates graduating from universities every year, the business climate today is becoming more and more competitive. People are jostling for the best jobs in town and organizations are becoming more selective when recruiting for the right person for the position offered. So how then can you set yourself apart from the rest of the job hunting herd? Here are 6 tips to set you apart from the job hunting crowd and help you market yourself to your potential employers:
Tip #1 - Research on the companies and their industries that you are applying for.
One of the best ways to stand out from the crowd is to impress your potential employer by showing them that you have knowledge of what they do and also on the development of the industry the company is in. When you do your due diligence and demonstrate your knowledge of your potential employer's history, management, products, services, significant projects, successes, partners and most of all their competitors, this will definitely make you stand out in their list of candidates.
Tip #2 - Sell yourself like how a salesperson sells his or her products and services.
Imagine yourself being a salesperson whose survival will depend on the sale of his or her products and services. In your situation, you are tasked to market yourself and make yourself the best product in the market!
The effective marketer will know how to position his or her products and services, touting the benefits of the products and services that are relevant to the needs of the buyer. Show your employer what you can offer to them, bombard them only the skills that are relevant to them first, then value add with other skills that you have acquired but are not relevant to them. It is good to quote examples that matter the most to the company's objectives or vision.
Relevancy is the most important key factor. It allows the potential employer to critically evaluate your transferable skills that you possess which will add significant value to their company.
Tip #3 - Never bad mouth your past employers.
Most people tend to focus too much on presenting their past employment responsibilities. As such, bits and pieces of information regarding your unhappiness during your past employment can be divulged unknowingly. Never allow such incidences to happen where you start bad mouthing your past employer, it will definitely jeopardise your chances of getting employed as it reflects very badly on your character and integrity.
Instead of allowing such occurrences to happen, focus on using your past work experiences and successes to convince your potential employers that you possess the knowledge, expertise and skills their company and industry require to help them move forward. Share how well you have performed for your past role and make necessary tweaks to your resume to highlight your successes rather than merely listing your past responsibilities. This gives the impression to your potential employers that you come forward as a thinking visionary and result-oriented candidate.
Tip #4 - Use testimonials and referrals to market yourself.
Testimonials and referrals are an excellent way to market yourself. The endorsement from some else with regards to your personality, capabilities and performance is more powerful than self-marketing alone. Third party endorsements are extremely powerful as it takes an objective stance and gives your high credibility. This eliminates the impression that you are blowing your own horn and also the possibility of you lying.
Tip #5 - Network!
Participate in networking session actively in both local and international business, and industry forums to expand your contacts and gain access to invaluable information through the exchange of market updates, insights and commentaries that are communicated between the members. This increases your profile and visibility, and also allow you to build up your strengths in the hot areas of specialisation.
Tip #6 - Work with a reputable head hunter.
Specialist recruitment consultancy firms can help to highlight your most compelling transferable skills and build a strong case to hirers. When you choose to work with them, you will also benefit from the invaluable career consultation and advice, as well as coaching to help you prepare for the nerve wrecking interviews. A good recruitment consultancy can open up new career opportunities in the fields you desire and save you a lot of time searching for potential jobs from high profile organisations or industries.
Ben is an entrepreneur and also a operations manager in a corporate training company. He has extensive knowledge in the areas of finance and corporate training. He has also started his own online business dealing in multiple areas of trading in the year 2008. In addition, he takes time off
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