How To Use Testimonials In Real Estate Investing
Testimonials are the number one factor that convinces people to buy what you sell. In real estate investing, you will end up buying more houses if you have believable testimonials you can present to motivated sellers.
Make sure all the people you work with give you testimonials - Realtors, motivated sellers, tenants, etc.
So how do you go about getting testimonials and how do you use them?
Never wait long
First, it is important to remember you should never wait long before asking for a testimonial. If you wait for a few days, you will be forgotten. The best time is when the excitement is still high, for example as soon as you close a deal.
Get a video testimonial, take pictures
It is very easy to get a testimonial when they have a check in their pocket. They can write it down for you. If at all possible, take a picture of them.
You now have a hand-written testimonial with a picture. This is more credible than a typed testimonials.
Even better, always have a video recorder with you. You can use a smart phone to get a video testimonial.
A video testimonial takes only 2 minutes and are more believable and carry more credibility.
Of course if you do not have a video recorder, you can use a voice recorder in most smart phones.
Send a letter and / or email
Mail a letter the same day you close a deal. Send it by email as well.
The letter should be something like this:
Dear Mr. Seller
Thank you so much for allowing us to serve you. It was a pleasure working with you and seeing the deal through to completion.
I was wondering if you could do me a quick favor? Could you write a short testimonial for me? I would really appreciate this as it would help me help more people looking to sell their houses quickly.
Please use the attached piece of paper and return envelope for your testimonial.
Thank you in advance and please let me know if there is anything else I can do for you.
Your name here
Always include a sheet of paper with the heading "Write your testimonial here". A yellow paper written in read works very well for me. This prompts them to write it as soon as they open the letter and not plan it for later.
Remember to include a stamped, self-addressed envelope.
Lots of people will not respond, but most will. Always ask for testimonials. The more people you ask, the more testimonials you will get.
Your business will be more successful if you use these testimonials.
How to use testimonials
They really boost your credibility kit. Have them on your real estate investor website. The video testimonials are excellent for this.
Take your credibility kit in your car at all times. Every time you go to see a house, show them to your motivated sellers.
You will end up buying more houses.
by: Simon Machcria