Wedding Videography: The Video Styles
Wedding videography reached its peak in the mid-90s with digital camera technology
that allowed for better mobility with lightweight and compact digital cameras that could shoot in low light while generating high-quality videos. In the late 90s, the medium evolved further with the use of the recordable DVD for improved recording, editing, and delivery. These factors also contributed to the wide range of video styles videographers used, from cinematic to traditional.
The Cinematic Style
The cinematic style, as the name connotes, typically defines a video that is made much like a film or movie. In the realm of wedding videography, the term means a video that is shot and edited to result towards a certain dramatic mood. This style produces a particular emotional effect that is not usually present in a journalistic or documentary-style wedding video.
The Journalistic Style
This style usually describes a wedding video treated like a documentary. Parts of the video are edited as they happen to observe continuity. Journalistic-style wedding videography also produces a polished and flowing video. This video style is also known as the documentary style.
The Short-form Style
The short-form style is typically defined as a wedding video that fits a specific time frame which is somewhere between a brief 15 minutes to a relatively long 50 minutes. Some videographers define a wedding video that falls short of the 60-minute mark to be short-form, while the WEVA or Wedding & Event Video Association classifies short-form wedding videography as one that is does not go beyond 50 minutes.
The Storytelling Style
This wedding video style may be thought of as one that comes with narration, usually from the bride and groom. The narration comes from pre-recorded and post-recorded sound bites, as well as audio from the event itself, which are then incorporated into the overall soundtrack of the wedding video to help unfold its story and add dramatic effect.
The Traditional Style
This style of wedding videography is an umbrella term for any video that is not shot and edited in any of the aforementioned styles. The traditional-style wedding video tends towards an amateur or family-shot effect, further compounded with very light, linear editing. Wedding videos shot in this style are long, ranging from two to three hours (or even longer) as a finished product.
The features of modern video cameras and the advances in editing and storage technology allowed videographers to experiment and come up with a good range of wedding video styles. Also, current wedding videography is not limited to a single style, as the wedding films of today usually use more two or more of the styles mentioned above in one wedding video.
by: Katherine Smith
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