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Vendor Finance - giving your clients the complete B2B solution

As an equipment supply business, there are few ways you can set yourself apart from your competitors

. A quality product and great account management service is of course essential, as is maintaining a loyal client base. Meanwhile, many suppliers will typically offer clients discounts that undercut the competition to close the deal - but this means less revenue and many more sales to meet your targets.

There's a way to offer greater value to your customers without heavy discounting, which means better sales margins and a healthier bottom-line for your business - have you considered vendor finance?

Vendor Finance Advantages

Vendor finance lets you offer attractive financing to your clients, thereby providing a simple one-stop solution for their equipment needs. Clients can make low monthly payment for the use of their equipment which helps preserve their cash flow - and you'll be able to avoid the typical heavy discounting needed to close a sale.

Take control of your sales process - Instead of discounting, highlighting the benefits of low monthly payments that are cash flow friendly makes it easy to close sales without getting into the haggling process over price.

Maintain good relationships - clients always prefer to deal with someone they trust, which means a vendor finance option is much more appealing than applying for a loan through a separate bank or a lending institution. You can provide your customers with a complete solution and win their business for life.

Tighten credit requirements - by offering vendor finance, you're also improving the quality of the customers you do business with. By knowing more about a business's credit history and running credit checks for financing, you can more accurately forecast your own revenue stream and predict your cash flow.

Gain new business - by offering the option of affordable monthly payments for equipment finance, you can expand your clientele to smaller businesses and new operators who may not be able to make large upfront cash payments.

By partnering with an established credit provider, you'll be adding value to your brand and offering your clientele an extra level of service and care. Vendor finance lets you go from a run-of-the-mill supplier to a "total solutions provider" - it's the ultimate B2B solution.

Vendor Finance - giving your clients the complete B2B solution

By: Eva Jio
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