Toy Store Purchase: Well
Successful operation of a children's toy stores
, the best to determine the success or failure is the choice of goods, whether the target customer base, whether there is enough fresh and the price advantage ... ... This is the test chip operated toy. To ensure that the goods are sold into the toy store, avoid toys huge backlog, it is necessary on the domestic and foreign toy brands have in-depth understanding of what the brand characteristics of each toy to the types of toys to be knows quite well known.
The following domestic and foreign toy brands on a brief introduction and classification, the toy shop owner want to help:
Successful domestic brands such as Audi, Guangdong and Beijing Chen Blue Cat, Jiangsu good boy, Shantou Di Fu, Fukien Star, Hua Wei, Guangdong, Zhejiang Great Sage, Shantou Little White Dragon, Hong Kong's Silverlit so. Abroad, such as Disney, Barbie, Lego, Hasbro (Transformers, Special Forces, Star Wars), Bandai, Fisher, Thomas and so on.
Foreign and individual domestic toy brands such as Disney, Barbie, Lego, Transformers, Bandai, Fisher, Thomas, dear little occupied in the high-end market, some domestic toy brands such as Audi, Blue Cat, Monkey King, a small White Dragon, etc. in the low-end market.
General corporate brand products cover three areas:
A prominent items of products for the brand: If Audi's four wheel drive with the Little White Dragon, the U.S. Star of the remote control planes, Lego building blocks, Thomas the train, Barbie dolls, etc.;
The other is a type of products covered by brand: including Disney toys are figures (or anthropomorphic animals) class, and the most famous toy, Fisher primarily puzzle toys, good children, including babies push car, children bicycles, tricycles, walkers, cots, children's clothing, etc.;
Yet another is that all items of the product as a brand: covers almost all products. Such as Blue Cat Sports World Series, the arts world series, swirling in the World Series, engineers series, bubble series, water gun series, simulation series, remote control car series, Di Fu covers parenting aids, cloth toys, hand-eye training, exercise classes , dental rubber toys, dolls, artificial car, grasping rattles class, musical instruments / music class, context-playing, electric model class, plush toys, building blocks class, learning, and art handmade toys, digital games category, fill -type toys, jigsaw puzzles category, push and pull toys, beach swimming classes, educational toys. Indeed, Disney Disney cartoon characters also by posting images to cover many product types.
(1) infant toys: infant toys in my concept for the 1 years of age. Main brands are: O Pui, Department of Music, Guyu so. Mainly useful to protect the security, non-toxic. Suitable for small children develop intelligence and color, sound attention.
(2) Electric Toys: Personal feelings for children under 3 years old to play. Divided into sound and light electric vehicles, electric guns, electric toy, electric dolls. Nothing is known of these products brand, Chenghai a lot of manufacturers, casual look is it, prices are about 15.
(3) remote control cars: a wide age group, children generally play 1:24,1:18 remote control car to my shop to buy large adults to buy a remote control car is 1:8, and adults also liked play, the key is faster for the job with a rechargeable battery. Remote control car is a main product, can attract many people's eyes, the general purchase price of a small remote control car around in 15, large remote control car around in 80. Main brands are: century friendship, Central Church, Meredith, Audi, new and innovating more.
(4) remote-controlled aircraft: general is the only play of more than 7 years of age, adults also love to play. Glider flight time of up to 1 hour, height of 300 meters, disadvantage is that the bubble fuselage, will sell well, to do more shows, the price of 100 yuan. Flying height of 40 meters, simple operation, do not take up space in the living room can fly. Drawback is only 12 minutes flying, the price of two stalls in the 65,160. Main brands are: Huaxiang, speed Lei, Central Church, Chiu Tat, the new Pegasus, Sima and so on.
(5) model classes: generally suitable for children 6 and adults over the age of buying. Consists of alloy car models, military model, model aircraft, animation models, suitable for high-end toy store to do. A general toy store a few years can increase up shop grade. Prices are more than 200, the main brands are: BANDAI, KYOSHO, MAISTO, AUTOART, NEW-RAY, HONGWELL so.
(6) Barbie class: General is a small girl playing toys. I am the man, not of this toy, so I do not comment, but lovely to see some of the toys will still go to sell goods. Many customers are girls that I do not have toys to play, we still have more improvement.
(7) Special Recommendation paragraph: high company Tongmeng Jia Di Love, rail car series, personally feel is very nice toy, but the profit is not high, purchase price is almost 30, Wal-Mart is selling for 50. Therefore, these products do not.
(8) Other archery, playing voles, fish, plastic toys, personal feel for the school gate sale and profits, but the price is cheap. I do not want to do. Where there is incomplete, please correct me.
Toy Store Purchase: Well
By: dudu
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