People are more likely to buy your product or service if you make their decision as easy as possibleBased on the techniques of hypnosis and Neuro-linguistic Programming, you want them to picture in their mind what it will be like in the future after they have bought it.It may be difficult for them to do that if there is too much risk involved so your marketing task is to remov the risk.The way you do that is through some sort of guarantee.Most...more
Introduction.Managers in small-medium business are a dedicated lot. They often work long and hard to build and grow their business. It's not surprising that they don't understand when their employees don't share their commitment. But there are specific things to do to develop employee dedication and commitment.1. Expectation. Tell them precisely what you expect of them, individually and collectively. Make sure they're absolutely clear about the...more
Whenever you have a sales call scheduled with a new sales prospect - treat it like a golden opportunity.Because in fact this first sales call, could be a golden opportunity for you. What if your new sales prospect has the potential to become your largest customer.What would the lifetime value of your largest customer add up to?Here are seven things you must do before calling on every new sales prospect.Thing you must do # 1:Be sure to do your homework and that means making Google your first stop. Do a search on the person's name, the company name, and the name of their best selling product. You might be surprised with the results you get.You should also go to: http://www.google.com/alerts - Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of the name of a person and / or the name of a company.Thing you must do # 2:Now this is a little thing that can have a big impact. It can create a powerful first impression for you.Go to an office supply store and buy a dozen red file folders. While you're at the store buy Avery product #8366 which are white file folder labels. Prepare a label with the name of your new sales...more
1. The first thing to do before choosing any kind of hosting is research. This is the most important factor; it affects the performance of your website, the kind of response it gets, the future of your website everything depends on doing proper research before choosing a plan, and a host. Determine your space requirements, your average expected...more
When you order business checks online, you can save a lot of time and money. One of the reasons is that the overhead is lower for the company printing your checks.You may even find that the sites offer you additional free and low cost services to help you run your business. This will save you further time and money.There are certain steps you need...more
I first wrote for The Virginia Gazette in 1998, the Web rated a giant mystery. Almost 13 years later, it's still a mystery for many small businesses! With the advent of Facebook, Twitter, Google, Digg, and many more sites, getting started with online marketing seems quite daunting. Yet, as customers stream to the Web to research local products and services, visibility for your business online spells success or failure. In the end, online marketing is NOT optional for anyone anymore and you need every one of these 7 keys to succeed, especially in your local market.Pillar #1: A Website You ControlYou must operate with your own website which enables you to make basic changes to it yourself, preferably right through your web browser. Waiting for a "webmaster" to change text or pictures is not a wise use of your money or time. WordPress, an open-source (free) publishing platform, makes an excellent choice for managing and organizing virtually any size website.Pillar #2: Google MapsGoogle now stands alone as the "900 lb. Gorilla" of the online search world. However, most don't realize that "Google Maps" is the most basic component of local online marketing with Google. Get all the...more
I am often asked for my opinion on what a small business should be doing – initially – to establish a reasonably effective online presence. My company, RiaEnjolie, Inc. designs websites for more than...more
As you can see is not that hard to start a successful online business but you need to be patient. This is not a get rich quick scheme, is a business that is going to last you for a long time and if started right is going to bring you a lot of money....more
In our current business environment, we are surrounded by downsizing, acquisitions and consolidation. Companies are concentrating on cutting costs. One result of downsizing is the loss of intellectual capital that was built for years. The knowledge...more
When it comes to deciding where to buy land for sale, Arkansas probably isn't the first place that comes to mind. However, there are a number of reasons why you should buy land in what Arkansans call The Natural State. Here are seven:1. The property...more
Do you have a business line of credit set up and ready to use if you need it? If so, great! If not, why not? All businesses should have a line of credit in place, just in case. If you are one of many with the mistaken belief that you dont need a loan...more
Author: Michael AtmaCopyright (c) 2010 Michael AtmaThe first reason is by far the most important, the fact is that many businesses run into financial and operational funding issues due to lack of proper accounting practices. A business accountant can...more