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Recently I was asked what I thought was the biggest, most important challenge in running a successful small business. Choosing just one thing, what makes the difference between achieving sustainable growth or bumping along day to day, stuck in a rut of fire fighting and the feeling you're running flat out just to stand still? And, forced to...more
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What is business all about?Business is about the exchange of products or services or any other offer made by the seller on accepting some monetary gain by the buyer. A buyer relies on the seller when the quality of the product or service is in question. A seller is responsible for building trust and confidence in the buyer towards himself. The basic value of a business proposal lies in the sense of authenticity and credibility built in the mind of a target customer. As an offerer of a contract or agreement, you are supposed to write such an offer letter that an offeree gets convinced about the proposal made by you. A client or a target reader should be able to rely or depend on you for the quality of the product or service offered to him. There are several tips and tricks to prepare an impressive and effective proposal. A novice proposal writer tends to brag about their company as well as its products or services. However, no reader is interested in knowing about an organization or its products unless they are helpful to him. Therefore, write about an offer as a solution made to the client to his problems and difficulties. For instance, you are into the business...more
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