There was a memorable advertisement in an automotive dealer trade journal, circa 1997. Two Seattle-style grungy kids were sitting on top of the hood of a new car, smiling and eating hot dogs. A sales person watched them with dismay. The subtitle was along the lines of, "Customers who come out for the free hot dogs probably aren't the customers you want."The point was clear. Any sort of giveaway is an invitation to consumer behaviors, behaviors...more
For many people the impact of the recession has had a silver lining, an increasing number of those made redundant are investing their pay-offs in lifestyle businesses that combine their hobby with making a good income, such as golf businesses. A popular option is to operate an ultrasonic golf club cleaner, giving the freedom of flexible working and an enjoyable way of making money. A modest investment in an ultrasonic golf club cleaning machine...more
You are at a party which is being held at the law firm where you have just been made a partner. Everyone is laughing, talking, drinking, flirting, smoking. Stop right there. You haven't smoked in six months but tonight, with all the excitement and the promotion and your wife looking so beautiful and you feeling so high, there comes a craving from the depths of your being for a smoke. You struggle valiantly and finally, after a few moments, the urge to smoke leaves you. You have triumphed again.It is really remarkable how we are pushed into habits by society. Many people just follow the dictates of fashion and culture by assenting to whatever the latest fad is. We truly are all like sheep, and have lost our individual way. Is it more important to drink several glasses of wine at a dinner just because others do it, or should one be true to his/her standards? The same applies to smoking. We have come a long way and now there are many places where smoking is prohibited by law. And that decision was not arbitrarily made by some official on his day off. It was put into law because people were dying from second-hand smoke.When we are teenagers, there is a great deal of peer pressure to...more
The key to SEO endeavors is backlink building. Ideally the contacts would come on their own but for the new web sites its not an option. A site designer or a blogger just cant keep anticipating continuously for people to discover their website. It will just be wastage of budget and time. You can get valuable links to your internet site through many...more
When the general consumer thinks about laying a concrete screed floor, it may seem to be relatively simple task which can be completed without too much fuss. However, in reality, laying a level floor screed over a large area can actually prove to be very difficult. It is obviously unsafe to rely on your eyes to align everything perfectly unless you...more
There is rarely a situation in a modern business when a company does not have a need to classify, manage and make use of previously unstructured information. The need to categorise data is only the first priority; ultimately the navigation of and ease of use of that data is the end goal.This is where taxonomy classification comes in. Taxonomy software is available to help a company to develop its own way of classifying its data or content using taxonomy classification techniques.Making use of taxonomy software not only increases efficiency through automated taxonomy classification, but also ensures it is done seamlessly and faultlessly. It is also highly cost effective because it saves employees from manually categorising items or vainly searching for that vital piece of information through the usual enterprise search methods. Taxonomy software addresses these problems with a minimum of fuss.Taxonomy classification powers semantic search, meaning it can provide information in context as opposed to merely search using flat text. Behind the idea of semantic search is the theory of clumps of data that are related or seem to belong in the way that bath, basin and toilet all...more
Using a skip is very popular due to its being a very simple and convenient way to remove waste. In addition to the use of the skip being very simple, it is always desirable for the hire process itself to be equally pleasant and undemanding.When...more
As our horizons have broadened and international travel has become easier, cheaper and more widespread, the world doesnt seem quite such a big place. Indeed, since Britain joined the EU more and more British families are moving to the mainland of...more
Bidding for an item at penny auctions can be a very lucrative way of getting items for virtually nothing. As the name suggests, if youre lucky enough and you time it right, you could end up paying just a penny for your item. There arent many auction...more
The matter is as simple as spreading the word about a new business or venture that you are starting. How you get it across to the potential customer is the crux of the whole thing. There is no dearth of media for that purpose. However, if there is...more
Not so long ago, school education was centred around academic qualifications, meaning many youngsters ended up with no qualifications at all. This meant that they were forced into the role of the unskilled labour force. In the North East, an area...more
The internet is not a complicated place if you know what you are doing. When companies analyse their current business practises they may decide that a change is needed and that all processes need to be improved in terms of efficiency and...more