If you are marketing for a small service business, article marketing is an excellent method of promoting them so that their prospects will be able to find them more easily online.Writing these articles does not have to take several hours. Instead, use a five paragraph article model that will take you less than an hour to write, edit, and submit to the article directory. The five paragraph model involves writing an introductory...more
You'll have heard of the Barefoot Bandit, a teenage boy who took his Huck Finn act a bit too far. He broke into homes and stole planes and then he went on Facebook, started a page and in 2 hours, he had 2,600 followers. After all he didn't hire a social media manager to assist him get such a following, however that was simply to illustrate the ability of social media. You'll be able to use social media promoting to work for you wish...more
I will assume that you are starting your PPC work on Google and base this tutorial on the Google interface and tools.Good PPC is based on relevance, never forget that you are after conversions rather than clicks. Google will always give good advice on how to optimise your campaigns but this advice will always be based on Google's goal of increasing traffic and their target of maximising revenue per search on the engine.So far we have focused on keywords but there are three key factors that determine the success of your performance with PPC; 1) Good keywords that are relevant to the products/services that you are selling. 2) Good ads that are relevant to the products, keywords and the landing pages. 3) Good landing pages that are clear and simple that drive the user to complete the intended goal on the page and that are relevant to the ad and the keyword.It is the relationship between these 3 factors that is most important in achieving successful performance of your campaigns. I always set up Google campaigns in MSExcel and then load them into the relevant Google account through Google Adwords editor.Before you can use the Adwords editor you will need...more
Website design has some basic concepts to use which cannot be underestimated and those are content, usability, appearance and visibility. Substance and information should be relevant to website to convey the right message, it should be user friendly with the interface and navigation simple and reliable, running as per industry codes...more
The print business these days has a significant impact on the environment due to the use of harmful solvents, energy and water, in addition to their need for paper. Printing companies can easily reduce this problem by taking appropriate action. With a methodical approach and using less formal technology in printing, printers can...more
The success of a PPC (pay per click) advertising campaign on Google can be the difference between sink or swim for a small business.The average cost per click (CPC) across almost all verticals has been consistently rising over the past 5 years and in most cases does not seem to have been hit by the recession.I have therefore put together a short series of tutorials to help visitors to this blog achieve success with your Pay per click campaigns.Tracking & Reporting a PPC campaign Pay per click is essentially a simple marketing channel – you pay for a click to your website and you then try to convert that person into a customer.It does get more complicated when you start looking at the inter-relationships of similar keywords but that can be a distraction from getting the basics right.The basic necessity for a successful PPC campaign is good data at a keyword level; this means being able to see the performance of each individual keyword in your account so that you can make a decision on what to do with that keyword in the future.For this reason I am going to start this tutorial in what may seem like a strange order but, I believe, a logical one as you need to know that...more
Carrying out a business involves a series of procedure including tracking orders from respective customers to delivering the ordered products safely to the end users along with the receipts. The process of tracking orders to the...more
FarmVille is a real-time farm simulation game developed by Zynga available as an application on the social-networking website Facebook. The game allows members of Facebook to manage a virtual farm by planting, growing and harvesting...more
I love talking to the old-school MLM distributors about how I build my business. By old-school, I mean people who have built their MLM organization using traditional warm market methods such as hotel meetings or in home presentations....more
Many entrepreneurs attempt to avoid loan brokers when seeking financing for their companies. And, it is, in part, understandable given the bad reputation that many brokers have (especially in the business loan and commercial mortgage...more
There are several reasons why postcards like the direct mail postcards are a very effective and reliable way in promoting your products and services in the market. One good reason for that is that these postcards make sure that you...more
The importance of employing safety signs throughout the work place is important for both employees and your customers and even to comply with the legal aspects of the business.Health and hazard signs must be used throughout the...more