How to: Integrate Facebook into Your Business (Part 3) By: Jan Wong About the Author An online strategist, youth advocate and entrepreneur with a master's degree in technology management. I am also a consultant specializing in online marketing, writes at www.janwong.my, and the founder and director of 3 growing businesses from 2006 that has spent zero on advertising since their inception. (ArticlesBase SC #3584199) ...more
The term ' cash flow ' is widely used and somewhat widely misinterpreted. Its a specialized term in business and has often confusing definitions. The most pure form is the cash flow statement for any firm. At its simplest its a ' cash in' and ' cash out' analysis. Key to this analysis though is the timing of the receipt of funds. Any good business cash flow statement or projection will show projected inflows and outflows over a period of time -...more
For many telemarketing services, having a reliable, accurate, and updated calling list of prospective clients in the business-to-business or B2B leads generation is as important as having skilled telemarketers on the phone. That's because a telemarketer can only be as good as the numbers he is calling.So what happens if the numbers are bad? A lot of things, actually. In generating B2B leads, it gets even worse. First of all, there are cases when the firms telemarketers contact to offer their products and services are not the right ones to call. Like when the firm belongs to a different market segment and has no use at all for the offering. Or when the owner does not wish to be called by any telemarketer anymore and have said so in calls before. So imagine what will happen when the poor agent calls him, without any idea that the contact list he's using doesn't contain that small, recent detail. That would really cause a riot. And it would not look good for the telemarketing firm if it does happen.To avoid that, many telemarketing firms have embraced the current trend of hiring business database providers. These are firms that specialize in data collection and profiling. Although...more
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Your brand identity or logo design helps you become memorable. If people like your website and content, then they will need something to visualize you. It's your logo that will give your business an identity and allow people to imagine you and your professionalism. Ensure that you hire a professional designer for this important task as your...more
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Knott has been a professor at Olin Business School since 2005.Improving a business' IQ: strategies to make business work better through research By: Melody Walker About the Author Melody Walker is the Director of News and...more
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