One of the most common questions from the offline business community concerns how to market a product online. It's not that they don't know how to do marketing - it's just that they need new marketing strategies for dealing with the online market.The biggest difference between the online and offline worlds is the size of the market - while many manufacturers will have offices in numerous countries, the online market is truly global...more
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Theres a big question thats been going around the MLM community for quite some time now, and that question is; is Herbalife a scam or a real business opportunity? The reason Ive decided to get involved in this discussion was to see if I could shed some light on the matter and give people who are looking to join this company some hopefully useful information. Firstly, I think we need to understand one thing, and that is that despite all the bad that is said about this company, what it has accomplished in the market place is truly phenomenal by any standards. Herbalife was founded in 1980 by twenty three year old Mark Hughes. This guy had very little business knowledge, but despite that, he build out of nothing a corporate giant that at the time of his controversial death at the age of just 44, was operating in several countries around the world and was a billion dollar plus company. That is fact, and as I sit here in my back office I have to ask myself the question; what right do I have to criticise a company who in 2009 operated in 72 countries, employed some 4,000 people, had a global turnover of 2.3 billion dollars and was publicly traded on the NASDAQ? Whats really in question...more
In the first article we had a brief look at Herbalife the company and the products that they market. Now well take a look at what all the finger pointing has been about, the business opportunity. Mark Hughes started this company to make money, and it did just that. Not just because of the products, but because of the way it marketed them using...more
I did quit my job, -"I fired my boss" as I used to say- because I had a little voice inside telling me to do so. But, at the same time, I was so afraid. I could also hear another voice inside telling me all the horrible things that might happen. These two voices were creating an inner conflict that resembled a "pas-de-deux," a well-orchestrated...more
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Are you planning your next marketing campaign plan? While on the process of weighing your options for marketing strategies, tools, and materials, you may want to include postcard printing on your to-do list. Personal printing can be...more
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Creation of an online business and promoting the business over internet are two separate aspects. However both these aspects are equally important from internet marketing point of view. Whenever one develops a website, they mainly...more
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Business marketing entails taking full advantage of different materials and tools. As a businessman, you have to make the most out of those resources that are available to you. If you are tired of the same and the usual marketing...more