Despite their best efforts, small businesses and professional services companies sometimes find that they just do not achieve the results intended or their business marketing plans cannot be fully implemented. Marketing plans can fail or miss the mark for a variety of reasons. One of the most common reasons, however, can be found in the business marketing strategy and not in the action plans.Here are five tests of a business...more
Let's begin with a definition. This isn't an "official" definition it's just my definition of "Brand Marketing"."Brand Marketing" is any advertisement that doesn't contain an offer.Basically the ad just says "Hey! Here I am. Look at me." The idea is that a potential customer or client will see the ad and when the times come they will seek you out because you come to mind first.There's no doubt that billions of dollars are spent on...more
A perfect definition given by Wikipedia for Enterprise Mobility Management is Enterprise Mobility Management is the set of people, processes and technology focused on managing the increasing array of mobile devices, wireless networks, and related services" but I'm here try to explain as simple as possible.So the Enterprise Mobility Management defines the accessibility of the mobile workers to their organization to give instant information. Now a day's many corporations having large mobile workforces in field and marketing service. But in time if they are not able to update their information to their organization makes time worst. So the remote accessing becomes the main issue for big organization who deals in both field and marketing automation.To search for the solution to resolve this, Enterprise Mobility Management can be the solution to accomplish the task; it helps the users to access to information on the network and even being outside the network. Enterprise Mobility Management helps in change the nature and practices of work, organizational culture, business process and enterprises ROI.These days, more and more employees start working on their mobile devices...more
Internet has made business operations easy and at the same time extremely difficult too. While you have better access to target markets, your customers have similar access to your prospects. Just one dissatisfied customer can negatively influence hundreds of other people online. Poor customer service can mar your company's growth and...more
Trade journal marketing is something that should come naturally to every organization. Your company has something every journal editor is eager to get their hands on: knowledgeable experts. The journals in your industry offer great opportunities to market your business. The following tips help you use these valuable resources to your...more
Many entrepreneurs today are finding themselves with more time on their hands than money. Without money, the normal mainstream marketing that you did before the economy went south is probably no longer an option. So how do you get around this problem and still market your business? The answer? Kick it old school-go back to basics! Let me share an example with you... I enjoy watching a show on Bravo (aside from Top Chef) called Tabatha's Salon Takeover. It's about a famous hairstylist that takes time out of her busy schedule to help failing hair salons turn their business around into a profit-making machine. In almost every case the salon owners were someone who had no business running a hair salon in the first place. They are often well over $50,000 in debt, about to have their home foreclosed on and their credit cards are completely maxed out. In addition to knowing nothing about how to run their business, they have no clue about how to market that business (but then... most business owners don't). Tabatha Cofey, the show's no-nonsense host, shows up to the salon after a full day of hidden camera surveillance and confronts the salon owner on how bad the salon is...more
With the sudden surge in the success of multilevel marketing online as well as offline, people have started talking about it and have wondered how they can take this opportunity to make big bucks. With so many people working from their homes by doing...more
Are you looking for a new way to market your business? One that has withstood the test of time? One word: Storytelling. Recently BusinessWeek, featured an article on the importance of using Storytelling for customer interest. Need to...more
Attraction Marketing can help you build your business faster and with more stability in ANY PROGRAM. Attraction marketing is promoting a product or service in such a way that causes potential customers or prospects to want to hear about...more
If you are tasked to create a print marketing material to promote the company you are working for or the business you hold, you may want to consider making corporate brochures. Corporate brochures are handy print materials that can represent the...more
Marketing in a RecessionWith the network marketing business as well as other home based business systems having to deal with highly competitive markets both due to over saturation and the current economic crisis, developing a smoking...more
As an entrepreneur, you will need unlimited energy, tunnel vision and free time. Sometimes, even when you have all of this, your business does not succeed. Your business may become a financial nightmare and thus you will need to have...more