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Globalization Consulting by:Gary Muddyman

Business expertise seldom found in a translation company.

Our Globalization Consulting services are organized around enabling companies to define, plan and implement their strategy for foreign markets. Therefore, approachs every translation and localization project with your business goals in mind.

Often, most investments in internationalization and localization are made without having a clear understanding of the costs or benefits involved. For executives that must deliver global campaigns that result in a sustainable ROI, the benefits of increased revenue from international sales or one-off costs of a translation project are perhaps the easiest to understand.

But it is often far less obvious that an investment in a fully integrated localization and translation campaign is required to not only increase revenues but also reduce overall costs. For instance, companies must also budget for maintenance and follow-up to ensure multi-lingual communication programs continue to be on-target over time.'s Consulting Services are available to help companies understand what the key business drivers are that will help deliver on-time, in-budget results that will equal product impact and sales success for your global markets. Our business consulting services include:


o can fully research your target markets and help you calculate the projected revenue increase.

o Through its Worldwide Information Network (WIN) database, has access to information about the conditions that affect the business climate of any country. At a nominal cost, these reports are customized per client, per market.


o We provide services to help adapt a company's entire content, including Websites, interactive media, printed documents, or packaging, to meet the linguistic, cultural and business requirements of global audiences.

o makes use of translation tools or customized processes to reduce the cost of maintaining your multi-lingual presence.

o We have seamless management over the entire translation project, to help reach target markets quickly.


o By understanding the strategic aims of your product or service, can help you achieve greater impact in the target market.

o Our tailored solutions help you achieve the highest possible ROI on your translation investment, while meeting your preferred design and production cycles.

o Conversis = a one-stop translation and localization source to maximize potential revenues and reduce overall go-to-market costs.

About the author

Gary Muddyman

A founding member of, I specialize in business-to-business services and bring more than 15 years of experience in operations, sales and marketing.
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