Wedding Photographers And Which One To Choose.
Choosing a wedding photographer can understandably prove a very daunting and difficult
decision for many brides to be, especially if like most people you've never actually had the occasion to hire a professional photographer before. Much rides upon this decision as not only is wedding photography expensive, you can ill afford to waste money at this extremely expensive time, but you will also want to look at these photographs for the rest of your life.
Wedding photographers are a very special breed. They must possess the patience of a saint and the diplomacy skills of a United Nation ambassador. The must not only exude human warmth but also quietly and confidently work without fuss or upset. All this combined with the professional and technical competence than one would expect from a photographer. I've attended many weddings, including my own, and thankfully ninety percent of the wedding photographers I've witnessed working seem to confidently and professionally deliver what the client desired. Sadly though there have been one or two exceptions to this rule, where the photographer exhibited arrogance, incompetence and ultimately delivered very substandard results.
Since the massive boom the wedding industry has witnessed in recent years, the lure of big money has proven irresistible to many photographers and hence the industry has seen a big influx in the number of budding wedding photographers. It has attracted many part time or previously amateur photographers into the profession, each one wanting a portion of this big fat wedding cake. Trying to weed out the good from the ugly can prove difficult so here are the issues that I would recommend you consider before making your choice.
Style. First I would shortlist your photographers by disregarding those who simply don't offer a photographic style that appeals to you. Each photographer will have their own unique approach but ultimately there are three very distinct styles of wedding photography: traditional and formal, traditional but more casual and the trendy photo journal or documentary style. There are also a handful of contemporary wedding photographers who have their own very individual and quirky approaches. What style you choose is down to your personal taste but I would be wary of following any fads too closely; trends come and go very quickly but you wedding photos will be on display for many years to come!
Money. Boring I know but unless you are fortunate enough to be marrying a footballer you will have to set a realistic budget to stick to. Different photographers charge very different prices so try to narrow your search down to ones that fit your financial restraints. There are a myriad of wedding photographers out there each one charging different prices, so you will find one that both suits your budget and your artistic sensibilities.
Photography Folio. Just about everything you want to know about a photographers artistic and technical abilities can be easily discovered by closely studying their portfolio. A first glance a photograph may look great but take a closer look and you might find awkward facial expressions, cut-off limbs, unpleasant colour castes, poor shadow detail or bleached out highlights, especially in the brides wedding dress. Really take the time to examine these details and don't just be blinded by the how nice the bride looks or how ugly the brides mother-in-law looks.
Endorsements. Both 'professional' endorsements through affiliation in industry societies and 'personal' reviews written by past customers. Being a member of a professional body should carry some weight and offer some assurance but sadly this isn't always the case. In my experience their are some truly amateur members of these so called professional clubs and unlike in other professions where membership almost guarantees a certain level quality and code of conduct, photographic societies mean precious little other than the photographer pays an annual subscription and displays a basic level of technical competence. Customer reviews, if to be believed, are always a much better reflection on the photographers abilities. Always try to speak to some past customers in person to assure the reliability of any such endorsements.
Meet Them. Sounds obvious but you'll be amazed by just how many people book a wedding photographer without ever actually meeting them. Entrusting such an important and intimate job to a complete stranger is crazy, what if he can take a great photography but turns up on the day and acts like a complete arrogant swine? Ask them to visit your house or pop into their studio, whatever get to have a cup of tea and a good chat. Your gut instinct will often be your best judge.
by: Andy Nickerson
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