Tv Shopping Channel Has Printed The Views Of The Construction And Management To Inform
12 10, SARFT To the provinces, autonomous regions and municipalities radio and television
bureau of Xinjiang Production and Construction Corps Broadcasting and Television Bureau, General Administration of various departments of organs directly under the unit, China Education Television network, "SARFT issued on the TV shopping channel construction and the management of the notice", notice that now, "Administration of Radio on the TV shopping channel development and management of the" issued to you, please forward and implemented accordingly.
SARFT on TV shopping channels Construction and management of the (2009 12 10th) For the development of TV shopping industry, meet the people's multi-level, diversified consumer demand, promote economic development, fostering new economic growth in radio and television spots, radio and television revenue to achieve structural adjustment, is now on the TV shopping channel building and management the following comments.
1, the importance and necessity (A) the development of TV shopping help stimulate domestic demand, promote the development of radio and television industry. TV shopping as a non-store Sell Form, is an important part of modern service industry. TV shopping through television media to disseminate information on goods and services, not only vivid and quick time to meet the diversified needs of producers and consumers, to speed up the circulation of commodities, boost domestic consumption and promote economic development of great significance. Meanwhile, the development of TV shopping, will help to increase radio and television new revenue channels, relying solely on changes in the current Advertisement Situation, to promote prosperity and development of radio and television industry.
(2) the development of TV shopping to further strengthen the management. All levels of broadcast radio and television administrative departments and agencies should fully understand the importance of the development of TV shopping, and further strengthen the development of a sense of responsibility and sense of service, attached great importance to television shopping channel building and management, performance management responsibilities seriously and effectively address the resource configuration is not scientific, the main weak dispersion, lack of business integrity, credibility is not high impact and restrict the development of the main issues of TV shopping, TV shopping scientific coordination to ensure sustainable development.
2, general requirements and basic principles
(C) the general requirements. Deng Xiaoping Theory and "Three Represents" as guidance, further implement the scientific concept of development, to optimize the broadcast television shopping resources and improve service quality as the core, to build and improve the industrial chain focus to channel professional, into the direction of scale, improve market players, business model innovation to create a rational structure, oriented correctly, good reputation, full of vitality, clear competitive advantage to develop new patterns of television shopping.
(D) of the basic principles. Adhere to honesty, enhanced sense of responsibility, rejected false propaganda, to fulfill pledges to strengthen self-discipline and social supervision; adhere to the main radio and television, and actively absorb social resources, the establishment and strengthening of the channel program Make Broadcast management, firmly grasp the right business direction; adhere to the scale of development, rational distribution, optimizing the structure, encourage Cooperation , Merger, reorganization, training a large pillar enterprises, and improve industry concentration and economies of scale, strong and big TV shopping industry; adhere to a smooth transition, really good job in analog to digital transition, time to channel changes, scattered to focus adjustment and transition transition.
Three main policy measures (5) Science configure the TV shopping channel resources. TV shopping channel configuration, it is necessary to meet the television shopping market demand, we must strengthen macro control to prevent the herd phenomenon; both radio and television industries to meet the needs of development and growth, we must follow the laws of TV shopping, lay a solid foundation for the scale .
Eligible television organizations, self-managed from the existing channel ( Satellite , Comprehensive, news, science, education, education, agriculture, children, animation, public, national language, except for international class channel), the adjusted offer a set of shopping channels.
Tv Shopping Channel Has Printed The Views Of The Construction And Management To Inform
By: sisi
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