The Worlds Most Advanced Hair Colour: Infiniti From Affinage At Prohairandbeauty.co.uk

Professional Choice (http://www.prohairandbeauty.co.uk/) is proud to be a registered

supplier of the worlds most advanced hair colour crme: INFINITI from Affinage. This revolutionary hair colour product boasts unrivalled technology, ultra low ammonia and outstanding colour performance, which is why Professional Choice have chosen to add INFINITI to its collection of top Affinage hair products.

There are a number of reasons behind INFINITIs accolade of worlds most advanced hair colour. Firstly, INFINITI Permanent Hair Colour Crme penetrates deeper and faster into the hairshaft than any other permanent hair colour. As the colouring process takes place, the pH level decreases steadily which, when combined with Affinages unique DATEM Technology, locks in the colour molecule to give intense results that are long-lasting while also providing 100% coverage of grey hair. The patented DATEM Technology used to create this product has enabled the processing time to be reduced to only 25 minutes and as the heat is gentle there is no damage inflicted on the hair shaft. Another way INFINITI is kind to hair is by having a very low ammonia content and a gentle formulation with an emulsion crme base and UV filters and protectors. This reduces sensitivity and allows for lower volumes of developer. INFINITI also offers an impressive range of colours incorporating the original favourites found in other Affinage hair products.

Leading hair and beauty supplies company Professional Choice is one of Affinages registered suppliers, helping to stock hairdressing salons around the UK with this revolutionary brand of hair products. At ProHairandBeauty.co.uk youll find a huge choice of INFINITI colours and INFINITI Intensive Pigments, as well as a range of other Affinage hair products such as developers, converters and accessories. By providing the hair and beauty industry with cutting edge salon supplies from cult brands such as Affinage (as well as a whole host of other top brands), Professional Choice are helping salons around the country offer their customers the very latest in hair colour and care technology. Find out more at http://www.prohairandbeauty.co.uk/.

Editors Note: Professional Choice (http://www.prohairandbeauty.co.uk/) is represented by the digital marketing specialists and SEO provider Jumping Spider Media. Please direct all press queries to Louise Byrne. Email: louise@jumpingspidermedia.co.uk or call: +44 (0)20 3070 1959 / +34 952 783 637.

by: Jumping Spider Media

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