Steps In Marketing Yourself
Confident people know that they need to go further than just working too hard and
hoping that someday their employer recognizes them and will give them new opportunities and promotions. It is important that you learn marketing yourself because this is one skill needed to be successful. Even students who seek internship must know the basics on how to market themselves and the advantages of it. A famous quote says, "Luck is where preparation meets opportunity." Therefore, marketing yourself brings "luck."What is really "Marketing Yourself"? What are the advantages of Marketing Yourself? What are the steps to do to market yourself effectively?
When you are Marketing Yourself, consider yourself as the "product". It is important that you identify what skills and knowledge you can give to your "customer" or prospective employer. The challenge is that the workplace and the employees in it are constantly changing. So, you need to make a strong relationship and you should be consistent.
When people hear the term "Marketing Yourself," they think that it is a horrible thing. It is because they think that marketing means pushing themselves on other people and have a shallow talk. But in contrast, when you do effective marketing, your expertise is build up. You create yourself as an expert in your area and people will recognize you for that.
It is important to develop your skill to market yourself. It is the buyer"s market for the brilliant and competent people these days. Every person has a benefit on making themselves more attractive to employers. Moreover, skilled people of marketing themselves have greater opportunities on learning new technology. You can also achieve your personal and professional goals more easily. In addition, you can have more opportunities to boost your expertise more quickly.
The process of promoting yourself is similar to a marketing plan used to develop a product. Here is the process of promoting yourself. First, you have to define your mission and the benefits you can offer. Start with your personal knowledge, interests, talents and personality. Consider what position fits you best. Second, you should set your marketing objective. Determine what do you really want to achieve. Be specific and make it realistic. Make also a time-line with deadlines. Then, identify your strengths and weaknesses. Fourth, you have to identify your target markets. You need to know who will be your prospective employer depending on your goals. Fifth, make your marketing plan. Share your ideas and information with others and solicit advise from them.
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