Seo Strategies For Free Local Business Exposure
Try to put yourself in the frame of mind of one of your own customers when you plan your local SEO strategy
. Before you can do SEO for your site, you have to get into the customer's mind. The real question you have to ask is, if you were the customer, what word or term would you search under if you were looking for one of your own products? Pretend for a moment that your store carries golf accessories and nothing else. Many people search for the term "golf," but this doesn't describe what you sell, as it includes too many things Other searchers may be looking for "golf instruction," which isn't related to what your store sells. However, if they put in "golf accessories," that's where you want to target such keywords.Business owners, who are looking out to drive local traffic, forget to go for these less popular keyword phrases that can bring in real sales. They are fixated on the top keywords that get most of the traffic, but that thousands of others are also targeting. It is the ability to put yourself in the shoes of the customer that allows you to come up with the best keywords. Your ability to find targeted keywords will improve with practice, and you'll find more customers and you will eventually be able to rank for a variety of relevant keywords.
One way to get started promoting your site locally is to claim your profile on popular local listing services, including Bing Local, Google Places and Yahoo! Local. If you want to claim your profile on any of these sites, there are a few steps you have to complete to verify various facts about yourself, and this includes verifying your phone number and address. Many businesses never think to do this, so it's a simple way to give you an advantage in your marketing efforts.
People who search are impressed with pictures, and it makes them assume someone is more authentic, so it's a good idea to upload pictures to your profile on these local site listings. Try to find the best pictures you have handy and upload them, so people have something to see when they find your listing. You don't have to use gallery quality photos (unless your business is photography), but they will be reflecting on your business, so they should have some quality.
Getting good links from local websites can really help your search engine optimization. Local businesses should always strive to connect with the local community as much as they can. One of your most most helpful resources as a local business with a website are quality links back to your site from respected groups, businesses and organizations in your own area. The search engines favor sites with a good number of quality backlinks, and getting links from prestigious local sites is the way to get your site highly ranked for location based keywords. This is how you can get the search engines to pay attention to you and rank you well for local listings. The backlinks that will do you the most good are those that are high quality, and this is far more important than the number of links you have. A link from a well known group like your local Chamber of Commerce will be much more effective than a hundred from obscure bloggers in your area.
Your main goal, then, should be going after the best quality links you can find.
So if you want to improve your search engine rank and get more traffic, remember to apply these local SEO techniques.
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