Karisma Kapoor Debuts As An Rj On 92.7 Big Fms Women-targeted Show Big Memsaab

KARISMA KAPOOR DEBUTS AS AN RJ ON 92.7 BIG FMS

WOMEN-TARGETED SHOW BIG MEMSAAB

Mumbai: Karisma Kapoor has always captured peoples imagination not only with her awe-inspiring performances in critically acclaimed films, but has also made an impression with her keen sense of fashion and style! Her beauty, grace and elegant dress sense have had some of the best designers vying to have her as their show-stopper. After a successful stint with films and television Karisma now turns her attention to radio where she will be taking on the mantle of an RJ with the countrys largest FM network, 92.7 BIG FM.

On December 24, 2012 Karisma will debut as an RJ for a women-centric radio show called BIG Memsaab. Through a specially conceptualized segment BIG on Style, Karisma will play the role of a beauty and style guru who will share her expertise on fashion and trends through interesting tips exclusively for the listeners of 92.7 BIG FM. The segment will air on BIG Memsaab every day between 11am and 12noon across 31 stations of the radio network.

To ensure maximized reach, the show will be promoted through a multi-media marketing campaign across radio, television, outdoor, on ground and social media. Contests will also be hosted on air, wherein lucky listeners from across the 31 cities stand to win a personalized grooming consultation with Karisma.

Speaking about her association, Karisma Kapoor said, Having worked in movies and television, I was extremely keen to try a new medium so I decided to do radio. The Indian media scenario is constantly evolving and radio is the perfect medium for me to be closer to my fans than ever before. I am very excited about my radio debut on 92.7 BIG FMs afternoon show, BIG Memsaab. I am confident that my fans will enjoy the show thoroughly and will continue to support me as I undertake this new journey.

Commenting on the occasion, Manav Dhanda, Network Programming Head, 92.7 BIG FM, said, Never before has a Radio brand in India promised its listeners entertainment, engagement & enrichment with an A-list Bollywood celebrity as a daily feature all year round! With this show, Ms. Kapoor makes a daily appointment with radio listeners, which is a pioneering move. The features of the show will be the first across media, which is very exciting. The format of the show, the pegs that we will touch upon and the innovations planned are what makes the show unique and appealed to her. Radio is a live medium and highly engaging allowing for direct interaction with crores of Indians and fans across the country for a celebrity.

For more information, please contact:

Atul Malikram

9827092823

by: PR 24x7 Network Ltd.

POST COMMENT

Bottoms Wear Trends For Women Women, Take A Break From Work (especially On Holidays) Smart Formal Wear For The Urban Women Wedding Party Dresses Is Very Important To Be Noticed For All Women The Many Types Of Women Underwear Top Reasons Why Aprons For Women Make Great Gifting Ideas Review Of Women Handbags 2013: Real Choice For Your Life Womens Accessories Make Great Holiday Gifts Accessories For Women: Fall 2012-13 Trends Which Protein Powder Is Best For Women? Cervical Cancer-free America Initiative Encourages Women To Take Preventative Measures As Part Of Na The Womens World- Diamond Pendant Designs For Women India Most Effective Removal Cream For Women