Himfr.com Reports Google Music Search To Attract Big Advertisers: 2.5 Million Revenue
Beijing November 6 am news, according to foreign media reported yesterday
, Google partners in China - Beijing Whale Music Network Technology Co., Ltd. (hereinafter referred to as "whale"), the CEO, said Chen Ge, Google's China Online music search service is currently delivered each day at about 5 million songs, the service is beginning to attract big advertisers, but its revenue is still not high.Google in March and the whale the whale's Music Network (Top100.cn) to launch music search service is currently only available to users in China. The service has always been the close attention of the music industry, because it is the only worldwide allows users to download copyrighted songs and streaming playback of major service.
Chen Ge for the first time disclosed details of the service's performance, saying that so far has five advertisers signed up the service, including Nokia, Apple and Volkswagen, which bear the total value of 2.5 million yuan (about 37 million). Whale and Google will also sign a number of anticipated future advertising agreement, the average value of each agreement may be 100 million U.S. dollars, and hope that within six months the service will be the total number of advertisers increased to 30.
At present, on a global scale to other music services require users to buy tracks or albums, or pay subscription fees, but these measures to combat online music piracy limited effect in recent years this problem has caused damage to the music industry. However, the decline in CD sales situation, the music company has become more want to test a new business model.
Google China online music search service covering the world's four major record companies from the tracks, respectively, Warner Music Group, Vivendi's Universal Music Group, EMI Group and Sony's Sony Music Entertainment. Currently, this service will provide about 700,000 tracks to download, compared with March's 350,000 doubled. Chen Ge is expected before the end of the service provided by the track will grow to 1.1 million.
According to the deal, whales will be shared with record companies, about half of any advertising revenue. Google's China site's traffic from the growth in benefit may, in its music site to sell search ads on search pages.
Google and record companies hope the service will, where Baidu and other Chinese rivals and win customers. According to research firm Analysys International data show that the second quarter, Baidu's search revenue in China accounted for 61%, Google is only 29%. Through the search page to help users find and download copyright-free music tracks of the way, Baidu and other Chinese search site has already generated significant traffic.
Music industry executives said they also hope that Google's music search service will allow it to track which artists and songs most popular in China. As the data is not a reliable reason to be in the Chinese market to do this piece has always been difficult.
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