Frbiz.com Reports China This Year, 140 Million Cottage Machine Flows To Emerging Markets
According to foreign media report today, research institutions
, iSuppli recently released a report from China's "cottage machine" is quickly flows to emerging markets, which pose a threat to international brands such as Nokia.iSuppli's data show that counterfeit mobile phone shipments this year will reach a global legal for 13% of the total mobile phone shipments, while China's cottage machines this year, shipments will reach 145 million, "compared with 101 million in 2008 increased substantially 44%. "
Over the past five years, China has achieved rapid development of cottage machine market, while the market has not yet been enough research. A large number of small workshop production of cheap counterfeit brand mobile phone, and through high-power speakers and flash, and other new features of the original cell phone to "improve", the majority of these small workshop in Shenzhen.
These "white-box handset manufacturers," usually do not have any electronic product manufacturing experience, and the staff of no more than 10 people. They use MediaTek solutions, including software products and mobile phone chips.
Starting in 2005, these low-cost mobile phones began to occupy the Chinese market in rural areas and migrant workers. However, Lenovo, TCL, and days of language such as China's domestic mobile phone brands have begun to make a counterattack, and in their mobile phone products, adding some cottage machine "original" feature.
iSuppli China research head of Kevin Wang (Kevin Wang), said: "cottage machine market, gross margins have been squeezed, so some manufacturers have begun to actively seek export." iSuppli report estimates that China's machinery exports from the cottage last year's 60 million rose to 110 million this year.
Kevin King said: "Although we see some cottage machines on the market in Western Europe, but most of the cottage machine is still exported to emerging markets, as well as India, Russia and Brazil." "This will not affect the supply chain, they will also benefit from the benefit. But this would be Nokia's damage. "
According to iSuppli saying cottage machines in 2012 sales in the global market will reach 192 million, is expected to a global brand mobile phone manufacturers will introduce new mobile phones in emerging markets to fight back. Cottage machine market development depends primarily on MediaTek in the coming 3G era is to continue to play a supportive role. MediaTek is planning to design 3G chip, but still need the use of 3G-related patents and high-pass to reach an agreement.
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