From the commercials spy Unicom "fertile" Brand Development Strategy - commercials, Unicom, WO - Communications Industry

From the commercials spy Unicom "fertile" Brand Development Strategy - commercials

, Unicom, WO - Communications Industry

Honglei, Yao Chen shot by two movie stars Unicom "Fertile" brand commercials for "fertile" once again become the focus of attention. Two performances of the stars in the skill of tasting, we also saw a "fertile" brand of many 3G Applications at the same time, we also seem to smell the Unicom "fertile" brand next development strategy. Integration, the fashion of the road or will become a "fertile" and "broad road."

Brand integration to enhance competitiveness As "fertile" brand marks the first time in people in the eyes, most people have issued a "wo" sound. "Fertile" as all the business of China Unicom's single master brand, marking the whole business of China Unicom's launch.

It is understood that, "Waugh" China Unicom's contains all the products, business, services, packages, etc, into individual customers, residential customers, corporate customers, customer service, extending the business in four levels, for the young and trendy crowd , business people and families of different users. China Unicom will

the "fragmented" business brand into "fertile" brand, the first reflects the integration of China Unicom Marketing Ideas. Meanwhile, China Unicom is also the first to bring 3G era, "one long-City Man," a unified tariff policy proved from Unicom are taking the side of "integration" strategy. Stakeholders made it clear that China Unicom, China Unicom 3G tariff packages in the implementation of long distance, local, roaming charges together, there will be no special Mobile Roaming charges, cell phone calls.

View of this, China Unicom is not only hope, "Waugh" This full service brand to the consumer to leave the impression that the brand unification, but also tried a simple, effective and integrated policy to provide consumers more convenient, simply enjoyment of their integrated products and services.

"Fertile" to create a fashionable way of life

From Honglei, Yao Chen Unicom shooting two new ads for the film we find that the hot pursuit of fashion modeling, large-type setting, vibrant music, against the backdrop of these elements, "fertile" brand fashion image glance. The fashion of "fertile" brings not only the majority of mobile phone users a wide range of 3G applications, it is a new fashion lifestyle.

3G has always been a walk in the trend of cutting-edge technology, and sitting WCDMA Technology, China Unicom, is full of the WCDMA technology maturity, covering a wide range of characteristics of multi-terminal model, developed many of fashion's 3G application. According to the author learned that China Unicom's 3G business applications, including phone cards, mobile music, mobile TV , Mobile search, video phone, cell phone reported that mobile Internet and other highlights of business has been gradually seven commercially. The 3G WCDMA also highlights the wide application of business and laid a good basis.

WCDMA network coverage to around 70% of countries and regions in China can and in Europe, Japan, the United States and other countries, friends and family face to face; WCDMA up to 14.4Mbps in the downlink and 2G nearly a hundred times faster than the times, anytime, anywhere can office and entertainment. "Super-fast" in a variety of 3G 3G network and business, no doubt to the vast mobile phone users to create a perfect "fertile" lives.

As "fertile" brand enjoys popular support and related launched 3G services, China Unicom's 3G advantages become apparent. With telecommunications experts also believe that Apple's success in China Unicom and "marriage", after the iPhone into China is likely with more international operators Cooperation To introduce more innovative 3G products and services. I believe with a unique business advantage and brand strategy, mobile phone users of China Unicom will bring an unprecedented experience of 3G innovation.

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