Frbiz.com Analyzes Domestic Color Tv Manufacturers Unwilling To Be Utility Man Advance Upstream

After many years of silence, the domestic flat-panel TV industry has finally ushered in production of high-speed take-off stage of development

. Following the middle of last month, TCL Group, an integrated LCD TV module plant in Huizhou Zhong Kai Hi-tech Zone, after put into operation last week, Sichuan Changhong Group, also Taiwan's largest LCD panel maker AU Optronics joint venture with Chang-zhi Optical Company, and declare the first specifically for Changhong's LCD screen in full production.

Accompanied by a series of panels of domestic projects under construction, domestic color TV manufacturers and the link between the upstream industry chain is becoming more closely, in the procurement of raw materials such as LCD panels in the bargaining power is expected to be enhanced.

Domestic manufacturers do not want "utility man"

September mid-, TCL invested nearly 6 billion plant announced integration of machine production, total of eight assembly lines, is expected this year to produce 700,000 units machine, while the LCD module early next year as a whole, the whole body After the completion of the project is scheduled for 15-55 in. LCD TV up to 300 million units annual output of machine and the production of large-size LCD Parts Component 2 million units.

Clearly, TCL such a big thing because it put more do not reconciled to a long-term "utility man" role. Being matched, the last week, in the outside world seem to deviate from the field of Changhong's LCD is also a joint venture set up formal and AU Optronics optical long-chi, and announced that the first specifically for Changhong's LCD screen in full production. At this point, Changhong has officially opened up the whole flat-panel TVs upstream and downstream industry chain, and have both become the first plasma, LCD, OLED and other display technologies the core of home electrical appliance enterprises.

According to the plan, long-chi, the first phase of construction of the project LCD glass substrate with the four backlight module assembly process production line, annual production capacity from 24-46 inches LCD screen, etc. 3 million, with annual sales of approximately five billion -60 billion, before the end of the year and will output LCD screen 240,000.

In this connection, deputy general manager of Changhong, long-chi Lin Maoxiang, chairman of the external photoelectric claimed that co-operation with the AUO is a flat-panel TV strategy for improving the layout of Changhong's a major move, facing the future of 500 million color TV sets and nearly 900 million replacement to start the huge rural market market opportunities, Changhong color TV industry, ahead of completion of the important layout.

In addition, through his stake in Skyworth LCD module plant in Guangzhou LGD on the LCD TV industry chain, so that the control of the ratio from the original less than 30% to 60% or more, and ensure a stable supply of LCD panels, Hisense also with Chi Mei cooperation in the establishment of LCD module plant to obtain an advantage.

Upstream manufacturers to re-lose bargaining weights

In fact, coincides with the peak of China replacement flat-panel TV in the financial crisis become a global flat-panel market, the biggest bright spot. Displaysearch predicted that in 2009 China's LCD TV sales will exceed 25 million units, up 87%, becoming the world's largest single country market.

Moreover, in the past year, by the financial crisis, foreign investment in China flat-panel giant's market share is shrinking. From Displaysearch data show that the first half of 2009, Skyworth, Hisense, TCL and so on three Chinese enterprises accounted for 54% of the share, while once occupied the Chinese market share of 7 into a giant share of Japan and South Korea continued to fall to less than 30%.

"In order to ensure that the profits, foreign brands abandoned the practice of the past, the pursuit of market share, and with the completion of China's domestic brands LCD modules in the upstream areas of the layout of the original camp, the cost advantage of foreign capital has been largely lost, which is selling foreign giants the amount of the main reason for stagnation. "Skyworth China Marketing Center relevant person in charge says.

Is precisely because of the rapid rise of domestic color TV manufacturers, and many overseas manufacturers have to relax domestic enterprises for technology. Especially in the BOE's eight-generation line, Long Fei radio and television after the 7.5-generation line of start of the project earlier this month, LG has also announced a high-profile, invest 40 billion dollars in the high LG-generation LCD panel production line will be settled in the Guangzhou Development Zone.

Moreover, overseas panel giants have increased the importance attached to the mainland market. Japan and South Korea compared to the previous machine manufacturers have been the priority of supply, and now the situation has clearly changed. AUO executive vice president of global external frankly Peng pairs of waves, this year, even in the upper reaches of the glass capacity is restricted, panels tight resource situation, AUO also try to meet the China procurement requirements of machine manufacturers.

Insiders pointed out that, with the domestic upstream and downstream manufacturers in the field of flat-panel layout is becoming more perfect, for resources in the upper panel and control capability will be further improved. Today, China in particular, six large LCD TV giant's global share of close to 25%, sales volume from the original more than 100 million each to upgrade to 2009 each year for more than 5 million units, which will undoubtedly increase with the upper LCD surface Plate dominance of price negotiations.

by: himfr

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