If You Are Going To Make A Statement, Make It With Power
So what is power statement network marketing? This is when you summon your creativity
and craft a non-traditional statement that best describes what you do and how you do it in terms of the prospect and takes into consideration the prospects perceived need for your opportunity.
Anything you do or say in the network marketing arena needs to be done with an objective in mind.
Your objective for making a power statement is to influence and encourage the prospect to take action.
Remember In network marketing 95% of the people that you present your primary business opportunity to will not be interested. This is good, because we do not want to work with everyone. So be sure when you use a power statement, your objective is clear.
When you are creating a power statement for your business opportunity, come at it from the perspective of the prospect in terms of what benefits they would receive. Your statement should paint a picture for the prospect that is filled with benefits and consist of words that have the prospect wanting more. Done correctly and you will differentiate yourself from anyone else out there.
Power statements take time and the proper mind-set to generate effectively. I.e. dont sell drill bits. Sell the perfectly smooth holes they create.
In network marketing, power statements serve several purposes. Here are but a few:
A statement that makes a prospect think about what you do in terms of how he or she benefits from your opportunity.
A statement that builds your credibility with the prospect.
A statement that draws a clear distinction between you and the competition.
A statement that makes the prospect want to hear more.
A statement that links what you do and how it relates to the prospect.
A statement that is memorable.
How do you respond when someone asks you what you do? I would be willing to bet its a boring one-sentence description that has the other person looking for someone else to talk to.
If you truly wish to differentiate yourself against the competition, create that power statement and then look for someone to ask you, So what do you do?