Choosing The Right Promotional Products
When it comes to giving away promotional products businesses need to choose the right ones which will be the most effective
. Business can sometimes be won and lost on the strength of a product that is given away at a conference, trade show or networking event. The products that are the most effective are those which are either in keeping with the theme of an event or those which a person can get the most use from. These are the products that have longevity once they have been given away.When it comes to choosing the right promotional products there are a few areas to think about, such as:
What type of event or occasion are the products going to be given away at? If the event is a team building weekend items that can be used there are always useful. Think along the lines of branded bath robes, laptop cases, sports bags, golf equipment and bar ware.
Who are you going to be giving these products to? For example if you are marketing to school children you should not be getting them branded shot glasses as your promotional products. Instead why not go for CD wallets, rucksacks, baseball caps, pens, key chains and so on. If you are giving them to clients you might want to give them something that is a little more expensive such as executive toys, novelties, clocks and watches.
Costs involved in purchasing the promotional products to achieve maximum return. It is not worth spending thousands of dollars on promotional products if they are not going to pay for themselves and generate profits. It is important to spend time calculating costs as it will pay off in the long term. Tempting as it might be to have branded umbrellas made, will their cost be justified? If so, go for it, if not choose another product.
How will you get the products to the clients / customers etc? Will you be giving them away at an event or will you be mailing them out to people? If you plan on handing them out at an event it will be quite straightforward, you might even want to consider making up goodie bags to give away. If you plan on mailing them out you will need to think about how easy they are to mail and how much it will cost. Large items will not fit into letterboxes and they will be quite costly to have delivered, which will add extra cost to the items.
Once you have chosen the right promotional products you need to measure the return you get on them. There is little point in having products that cost a lot of money but are not well thought out. However when you get it right these types of products can make all the difference to a businesss marketing efforts and work to bring in more custom. So make wise choices when it comes to promotional products and you will not be disappointed.
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