Beautiful City Of Haier Washing Machines Cheap Rush To Take The Amount Of High

in the country Refrigerator Washing machine market

, Haier is undoubtedly the leader doing my part, but there is beauty appliances such strong competitors, adequate Kuangzhui, Haier ice whiten power is clearly not taking any chances. 2010 spring season overall market has not yet started, the two giants have been in the change in top white against, secretly competing with.

America's first started Price war 3 31, the United States and the washing machine first started the price war, will always be regarded as "high end" of the

Washing Machine Average price down from 3,000 yuan to 1,500 yuan. It is understood that the United States and break the drum washing machine 5.2 kg, 7 kg capacity of the two mainstream price segment of the industry bottom line, the minimum retail price was 1,499 yuan and 2,399 yuan, approaching the end

Washing Machine Price range. U.S., China Jin-liang, vice president of marketing headquarters, "Currently, the city is facing a pulsator mainstream market products to upgrade to the drum products, the United States only for this upgrade process, we want consumers to use reasonable cost-effective purchase price to the drum washing machine. "given the Prospects Group in accordance with the strategic deployment of washing machines is expected to be small swan as the core, including the flagship high-end beauty and low-end of the Rongshida series," America's Department of "Washing of the overall sales will exceed 10 million units.

If the market in accordance with the planning of electrical appliances in the United States to take, the U.S. approach, or shake the ice wash

Haier white Leader is clearly a growing threat. In fact, air-conditioning industry firmly in the domestic leading position, the United States over the past few years has been the electrical dazzled by a series of mergers and acquisitions, expansion, will be the next to enter the domestic strategy of targeting the first two industries in the washing machine. This year in March, a symbol of the United States in the field of washing machine drum high-end market, the depth, power and beauty of the dual use of Little Swan brand operations, Haier and Siemens to launch an offensive.

In Yee data, from the October 2009 change in terms of product structure, drum washing machine market is high growth, retail sales accounted to 42.00%, has become an important business highly profitable product line. "Little Swan GE and Siemens in the long process of OEM drum washing machine has accumulated a strong manufacturing and R & D, technology accumulation in the high-end solid cylinder models." US-China Jin-liang, vice president of marketing, said the headquarters.

Earlier, in the "next big heart" as the theme of the 2010 Little Swan drum new conference, the Little Swan brand introduced the ZEN pure breath Zhen series, one series and the frequency of dry wash running series of three intelligent series of roller products, turned on the high-end drum market. WANG Jin-liang expected total annual sales of Little Swan roller will exceed 1.2 million units, the future income will account for 30% of Little Swan. In addition to high-end drum market, and Siemens using the Little Swan brand, Haier contend, the United States and the washing machine drum also increased low-end products in the market launch.

Haier's focus turned to high-frequency

While the U.S. market from the end of the offensive sharp, Haier's strategy is clearly "outside the loose in tight." Zhou Yunjie, vice president of Haier Group had in Hong Kong for an interview with Nanfang Daily clear, Haier has been customer-oriented, market movements will not be swayed by competitors. Reflected in the market, Haier's a big move this year, continue to strengthen the high-end sub-brand marketing Casa Imperial. This reporter noted that Casa Imperial was originally limited to European-style on a large refrigerator door, and now, at the high end market, Haier has won the Casa Imperial's success is replicated in the washing machine and kitchen appliances Haier overall category.

Haier white rule the roost as the domestic and global market, the main force, Haier washing machines take a long time more than 50% of the domestic high-end market share, its high frequency product ratio has been accounted for over 60% of roller series. April 9, Haier washing machine market in China in Shanghai, the country director of small to high-profile high-end market, the 2010 release of "zero carbon conversion strategy", claimed this year phasing out of non-

Energy

Frequency of the drum washing machine, while leading more than 3,000 turbines to achieve the high end of wave frequency.

by: pretty

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