5 Tips For Creating Effective Squeeze Pages For Your Home Business Website
After you've created your home business website
, you've decided which merchandise you're going to promote and you've created your Internet marketing plan your next step is to start building your email list.I'm sure many of you have already heard the old Internet marketing adage "the money is in the list" and while there are many effective techniques you can use for list building one of the most successful is using a squeeze page or landing page to capture your visitors contact information.
A squeeze page prompts your website guest to enter their name and email address in order to gain access to your home page. Some webmasters offer a free gift in return for this information which your visitor is given access to upon entering their email address.
Your autoresponder service will compile a list of these addresses and notify you each time someone signs up to your home business website. Here are 5 strategies to use in order to create effective squeeze pages which will help grow your email list exponentially.
1. Keep your squeeze page short and to the point. Don't include too much text or turn it into a sales page because this will turn off your guests and odds are they won't provide the information you need. Just tell them what you want and outline how they will benefit by providing their name and email address. The entire landing page should be in view when your visitors are directed there so they shouldn't have to scroll to add their opt-in information.
2. Give your squeeze page a professional look by including an image of the gift your guests are going to receive for signing up to your home business website. If necessary hire an expert to create your graphic and whatever you do don't attempt to create the image yourself using a free software package.
People want to associate with and do business with professional entrepreneurs online so it's important to provide a professional appearance and to offer something of value to your potential customers to attract them to your list.
3. Create a squeeze page which loads quickly because your visitor's time is limited and they won't wait for any longer than a few seconds for your page to download. Therefore, it's important not to use large images which will slow down your page's load time which may prompt people to leave your website and you will lose potential customers. An image or photo size of 150 to 200 pixels is usually acceptable however you can use your own judgment as to how your image relates to the size of your page.
4. The text on your landing page is vitally important because it will probably be the deciding factor as to whether or not your visitor provides the information you need and signs up to your website. Keep your script brief and be sure to outline the benefits for your guest or how their life will be some how made easier by providing their name and email address in order to receive their gift or to gain access to your home business information.
5. Pay particular attention to the headline on your page. You only have a limited time to attract your visitor's attention and to entice them to read your text. Use words which will jump out at your guests such as "free", "for a limited time only" and "save".
Use a large colored font but don't go overboard and try to keep your headline size in proportion with the rest of your page. You can try out different headlines for a number of days each to see which ones work best and attract the most subscribers.
By keeping these tips in mind when creating your squeeze page you may be able to build your targeted list of potential customers faster than you ever imagined and soon begin to make some real money with your home based business online.
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