10 Press Release Tips For Your Online Home Based Business
Press releases can be a very effective Internet marketing strategy to employ for your online home based business when used correctly
. According to the free dictionary on the web: "a press release is an announcement of an event, performance, or other newsworthy item that is issued to the press."Or, "an announcement distributed to members of the press in order to supplement or replace an oral presentation." Which ever definition you choose you get the idea and a well crafted release can send hordes of targeted traffic to your website.
There are many dos and don'ts when it comes to issuing an effective announcement to the print media and here are 10 of the definitive must do techniques to use to create a winning proclamation to the masses:
1. Write your press release as you would a newsworthy story. Resist the temptation of making it sound like an advertisement, which is only natural because as internet marketers that's what we do. It should sound as though it's the announcement of an event which is hot off the presses.
2. Don't provide too much information in your announcement. Your release should peak people's interest to the point of wanting more details in order to draw them into your event or your website. Don't exceed one page in length.
3. An absolute must is an attention getting headline. You only have a limited amount of time to draw your reader's into your message so they will want to read the entire release so you need to attract their eye and encourage them to continue to read. From there your goal is to entice them to take action and follow through on your message.
4. Some ideas for an effective online pronouncement are: submit a release about an Internet marketing giveaway you are hosting, release the results of an online poll you've conducted, inform people about a seminar you'll be conducting or an online Internet marketing course you'll be giving. These are just some examples but be sure to tailor your announcement around your home business theme.
5. You should construct your press release around a story in order to draw your potential customers into your news account about your new product or service and be sure to mention your home based business and your website.
6. Try not to be too long winded and don't waiver from your main topic. Keep your sentences short and to the point while building to a climax in order to keep your readers interested in finishing your piece.
7. A press release is a great avenue for announcing a joint venture or any other business association you may be entering into with a similar but non competing enterprise.
8. To ensure the traffic generated from your announcement is targeted in nature submit your message to media outlets who are only related to your home business theme. Approaching any other outlets would only be a waste of time because you would only attract tire kickers and freebie seekers to your home business website.
9. Find a high profile Internet marketer on the web that is willing to endorse your product and or your website and release the news to the media. Associating with well known successful people online is a great way to establish your home business and build trust with your current customers and potential clients.
10. Finally, be sure to proof read your material before releasing it to the various media outlets. Submitting an error filled message to professional media is a good way to lose all credibility in the Internet marketing world.
By following these ten strategies you should be able to release a professional message via the various media outlets on the web resulting in a flood of potential customers to your home business website.
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