Use Custom Polo Shirts To Get Maximum Business Exposure
Custom polo shirts have been in fashion for many decades now. Giving both men and women a sense of comfort without compromising on the style factor, they can be worn as elegantly at an official party, and as casually on a night out with friends, that there are very few clothing patterns that allow the wearer to exercise such freedom with the same garment.
These days, with out-of-the-box thinking becoming the order of the day for companies to ensure that their business promotion is done in the most effective manner possible, Custom polo shirts have emerged as a clear winner when it comes to surrogate influencing of the masses. The approach followed is one of giving away these shirts for free, with the company's name, logo, or any other branding like punchline, any new initiative, etc. printed on the same. The way, it's a quid pro quo of sorts, with the person wearing the shirt getting a fashionable garment for free, while the business solves its purpose of being visible without screaming TV ads or billboards.
However, there are some considerations that have to be made. Agreed, you are giving away something for free to an individual, but that does not mean you can take for granted certain considerations that are of utmost importance for your custom polo shirt campaign to be successful.
Ensure that the quality of the fabric is reasonably good, since you just don't want your shirt to be hung in the closet, but actually worn on a regular basis.
Try to inculcate a sense of fashion in the shirt, like if the current trend is horizontal stripes, make sure your shirt has them. This would make it more wearable, and serve your purpose in a better manner. Of course, don't forget to include your logo in a legible manner, since that is the actual objective!
The logo placement should be such that it is not too loud (like on the chest), and also not placed invisibly (on the sides, etc.). A balance needs to be achieved.
by: Carlos Jordan