Similar to most forms of communication, the press release has evolved with the times. Using press release services for SEO is a classic example of this. It can be a great benefit for small businesses, as a high search engine page rank can most definitely lead to more customers.In days past, a pr would be mailed or blasted out via wire services. They would go to various journalists and media outlets who would then decide if the release merited...more
Business growth depends heavily on marketing. Whether it be an established company or a start-up, a good marketing strategy can solve some of the key issues to the company's secure financial future. With the evolving market, social media has become a huge potential that a company can successfully tap into. If you are thinking about using social media for business, then you should note the following points:Instant feedback...more
I just wanted to take a quick minute and give a couple of reasons why I think that it's essential in today's market that you market your business through the internet in addition to any other strategy that you choose to use. Personally, I started marketing my business online in September of 2009, and it has changed the way that I think about everything, and definitely transformed my personal results. The biggest thing that it did, however, was teach me how to tap into a massive additional market that I hadn't been utilizing. So here we go with the 5 reasons:1. There are over 2 billion internet users world wide, and if someone isn't using the internet - you probably don't want to try and recruit them anyways. You might be asking 'why' - but it's a simple factor of math - people who use the internet demographically have more money than people who don't. Try sponsoring reps who don't have money - it's not the easiest thing in the world.2. Internet marketing is by far the easiest, cheapest, most efficient way to generate leads - even if it's a royal pain in the rear to learn. As an example - try generating leads for under a...more
Though record and information keeping may look like great time wasters to most small business owners, it is an underground factor that can either make or break your business. If you really want to grow from a small business owner to a big business owner, then you better start taking record and information keeping very serious.Record...more
Every medium to large business that has experienced computer downtime or data loss will know the pain and the worry that comes with it.There are at least five good reasons why IT support is essential for any business, but before we get to that it is worthwhile looking at some of the temptations to avoid using mainstream IT support.Many medium-sized...more
Email is out and social media is in. As the Wall Street Journal recently noted, the reign of email is over, while Twitter and Facebook are fast becoming THE platforms for web-based communication. Even Google is trading in email for instant social interactivity.Social media is the future. And it's indispensable to businesses, helping them where it counts -- the customers -- by generating new leads, driving sales, and bringing company and customer closer.Five simple reasons why EVERY business needs social media:1. Social Media serves as powerful driver for Web site traffic, e-newsletters, blogs, articles, trade shows and events Social media status updates are instant, keeping your customers and prospects in the know of everything your business has to offer, whether it's event updates, or the announcement of a new product or service. Social media is your business's instant messaging service.2. It builds organic search engine traffic for your business The more you promote your business ventures via social media, the more touch-points you have for search engines to pick up. And the more search-able your business, the more traffic you'll receive.3. It offers...more
Newsletters are an interesting way to inform your customers of developments within your company and your industry. While it is advisable to steer away from the obvious advertising campaign, writing a monthly or quarterly newsletter that is unique and...more
As a professional, entrepreneur, or business owner, you have a lot of expenses to pay out during the course of running your day-to-day operation. And, the smaller your operation, the more your business relies on your to act quickly and manage...more
Offering smaller offices a high-security shredding option, the Dahle 20430 is was created for organizations that need a shredder they can place in a centralized location within their office for multiple users. Here are a few reasons you should check...more
As a small businesses, you have unique needs, and it's important to put some serious thought into choosing the right shredder. The Dahle 20404 is a mid-sized, security Level 2 strip-cut shredder that is designed to be centrally placed in your...more
Reality: According to the SBA, 63% of all small businesses fail in the first 5 years.OUCH! It sounds harsh, but it's true. And having been in business for over 6 years, I can tell you I've seen many colleagues go the way of "have to get a...more
There are plenty of ways to market your business today, but few bring the same value and results as joint venture marketing. This process utilizes other related businesses to promote your company and drive targeted traffic your way. Check out these...more