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Lead Tracking The Pivotal Step For Business Development

Lead Tracking The Pivotal Step For Business Development

Lead tracking is an integral part of lead management process

. In this process leads are tracked. It is an after lead generation process and it starts working after lead filtration and lead distribution process. Lead tracking tracks the leads until the leads are converted into prospects. In this way it is not a simple follow up process because the state of the leads are also defined in this stage as this tracking process works with close connection with ;lead nurturing process and contributes largely on ultimate sales figure.

Lead tracking system, in todays business administration strategy planning, is considered as one of the most vital steps of Customer relation management. Customer relation management of a business unit stands on three pillars like customer satisfaction, after-sales service, and maintaining the relation. While after sales service and customer satisfaction are interrelated issues, relation management largely depends on timely and regular communication skill. Sending e-mail updates, newsletter, new product list are some latest conception of business communication which may turn into a cold lead into an immediate sales prospect thus communication is a necessary and vital part of lead tracking process.

Lead tracking process has immense potential for new business generation because it works as one of the automated CRM solution process and thus contributes largely in retaining customer satisfaction level. Needless to mention that satisfied customer works as moving poster of a particular business or service and can generate multiple resources of business development in course of time.

Call filtration process is an initial process of lead categorization. According to the related business terminology, through lead filtration process fresh leads are classified into hot, warm, and cold category and accordingly leads are distributed. The potential of lead tracking process works as main impetus behind lead conversion which means it can turn warn leads into hot prospects and cold leads into warm prospects thus adds extra drive into sales target achievement as well as works as great supportive tool for existing sales force automation process.

On the other hand right coordination of lead management software and sales force automation system [SFA] helps in extraction of maximum potential out of the lead tracking system of a company and supports CRM to a great extent.

Lead tracking process is an ongoing supportive process which contributes largely in marketing and brand promotional activities of a business unit with great effect. Leads are the core asset of business growth, the process which takes care of leads and turn them into positive prospects is certainly the most efficient tool for business growth a steady development.

Until a lead is not converted into prospect, lead tracking process and its efficiency and sincerity of follow up becomes the brand image of the said company. In this way lead track process contributes in building a corporate image and also adds value as brand promotional tool. From this aspect tracking leads is associated with marketing solutions for companys sales promotional strategies. Lead tracking process introduces new product range for the existing leads in order to convert them into immediate sales prospect.

by: Anne Pastor Cissel
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Lead Tracking The Pivotal Step For Business Development