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Global Entertainment And Audio-visual Industry - Taking Giant Strides

From the expanding film industry to the interactive and viable multimedia markets

, the scope of opportunities and chances has been on the rise for the past couple of years. Not only has the industry provided new and improves career options to the global youth, but it has also led to supporting economies and governments at the centre, which 20 or 30 years ago would have seemed impossible. For instance, the Indian film industry is one of the most thriving and value enhanced entertainment sectors in the world and it continues to provide a boost to the Indian economy through scores of films, short films and documentaries that are produced every year. Apart from the films, special mention has to be given to the digitalization and broadcasting improvements that are done to enhance TV viewing.



If one notices carefully and with renewed scrutiny, he/she will be able to understand that the improvements and developments in the film world and the audio visual industries are directly correlated and one cannot survive without the other. The advent of science and technology has certainly made work easier for all those people working in the audio visual world as everything today has become computerized and digitalized. From specialized VFX sound effects used in action films to user friendly light and visual effects, the departments and areas are diverse and wide. It needs to be said that frequent exhibitions and trade shows like PALM India Expo that present a diverse display of audio visual equipments and entertainment systems are also integral to the progress and development of the industry. Visitors to exhibitions like PALM India Expo 2012 get to learn all about the varied concepts, improvements and trends that are finding application in the industry.



The change and transition of global economies like India and US into liberal regimes are a great contributing factor to the attraction of direct foreign investments into the country which consequently helps in the progress of the entertainment industry. From regular trade visits to cultural exchanges, there are indeed many and innovative ways of participation of international entrepreneurs to boost the entertainment sector. Add to that the visit of international companies in trade shows like PALM India Expo, the picture becomes complete. When one talks about the improvements and modernization of techniques in the AV industry, the participation of internet and dot com companies cannot be avoided at any costs as the virtual world plays a prominent role in the promotion and marketing activities of films, short films, documentaries and video trailers. With a heightened significant growth rate predicted for the entertainment industry in the future, it is left to be seen as to how much the entertainment industry will move from the shadows of being an item of luxury to being a vital necessity.

by: Angelina christy
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