Your Home Base Business
You might not know it, but this occurs much more often than
you realize. Why Because the media loves doing those kinds
of community interest stories. It makes them appear more
sensitive and caring about whats happening in their
community, which leads to more viewers and readers and of
course more advertising revenue.
However, depending on how busy they are and what type of
other newsworthy events are going on in your community, they
might not immediately appear interested in your story.
In the event that happens, try calling them once a week
until you get your interview. Donot be rude, but be
persistent. Reporters understand about persistence, because
that's how they get many of their stories.
It also doesnot hurt to be creative. I heard of a story
where a home based catering business catered a surprise free
lunch for a local television station. They literally walked
in the front door of the TV station, and started handing out
free lunches to all of the employeesstarting with the
security guards.
The news staff was so impressed with the quality of the
food, they dispatched a news crew to interview the caterer
the very next day.
Apparently, someone in higher places saw the interview on
television, because two weeks later that catering company
was catering lunch at the governors mansion.
That catering job led to many more catering jobs, and other
than a small ad in the yellow pages, that catering company
is so busy, it does not need to advertise at all.
I know of another story where someone who owned a home based
mobile oil change company volunteered to change the oil in
the cars of the employees of a local newspaper for free. In
the evening addition of that newspaper, the mobile oil
change company was featured on the front page.
The company received so many telephone calls from that one
newspaper article, they were booked up for months in advance.
Free publicity. You can not buy it, you can not beat it go get
it
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