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Work From Home MLM Business: Sorting vs. Selling
Work From Home MLM Business: Sorting vs. Selling
When thinking about a work from home mlm business - so many folks are either scared or put off at the thought of starting one simply because they're fearful they'll have to become Super Joe (or Jane) Salesperson. Well that is simply not true. Don't get the wrong idea here, having good people skills, having the ability to develop a rapport, and even "closing" skills, are all valuable skills to develop. After all, you "sell yourself" to folks each day of your life: friends, your boss/employees, your spouse, your kids.
As for the need to become a professional sales person, telemarketer or home party pro, that is absolutely not required. Unless of course you take pleasure in doing that. Then by all means, have at it. But don't suppose for a second that it is a prerequisite for building a successful work from home mlm business. As a matter of fact, turning into a slick salesman is a surefire way to fail, at least for the long haul.
A great sales person a failure in mlm? But how can that be Clint? Well I'll tell you, since you truly want to know. As a superstar seller, you might enroll tons of people in your very first two months in your new business, and you're convinced you're on your way to a mega mlm income. But by the end of your initial two months, you discover that nearly every one of those reps you sponsored has already dropped off. Why? Because those people you signed up are NOT superstar sellers, and they aren't able to duplicate what you're doing. People can't be duplicated!
That's the reason having a system in place that sorts the suspects from the prospects for you, so that you don't have to do any selling, is so fundamentally important. People can't be duplicated, *but systems can. And if you have any clue about developing a successful work at home mlm business, you understand the importance and power of duplication for long term success.
Effective mlm business building systems are important since they help to level the playing field, you know, give everyone the same opportunity to achieve real success. But it has to be the Right system, one that anyone can use, at any skill level and any income level. If not, not all of your team will be able to duplicate your results.
*Important Note: Your system must also be built on the right mlm business building principles, because in all truth, systems are only semi-duplicatable. Why do I say that? Well, besides the fact that it's true, I say it for the reason that, just like people don't align themselves with a business because of the business, they also don't join your system because of the system. They enroll in your business and use your system because of YOU! People align with people that they trust will offer both value and power to them when they join them.
So, in order to transform yourself into someone that folks are "attracted" to and want to join with, your system should be founded on Attraction Marketing and help you to Brand Yourself. When you brand yourself as an expert who gives value, and utilize your system's marketing tools to sort out the tire kickers and window shoppers who waste your time and distract you from the genuine prospects, then the genuine prospects are drawn to you, looking for what you have to offer (a solution), and there is no need to sell anything.
As the saying goesamateurs sell, professionals sort. Which do you want to be?
If you want to shrink the learning curve and discover how to become a professional now, then do the necessary investigation needed to find a system that fits all of the criteria we just talked about, and get plugged in. Then get your people plugged in it as well. Your future is up to you, so keep working, studying and applying until you reach your goals. Consider this - if you don't, will you future be any better than your present?
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