What makes good business cards?
For the provider of any service or product, the business card is an important tool for advertising
. It is in fact the first point of contact between the service provider and the client. Thus, business cards play the vital role of providing contact information.Over and above this, business cards also act as potent marketing tools to ensure maximum publicity for the business. By passing your business card around, you have the ability to reach out to clients even without meeting them. Business cards that have been professionally designed increase your trustworthiness too. A good looking business card excites customers and makes them believe that your product or services are as good or even better.
Business cards also help develop personal relationships with clients, both current and prospective.
But, to achieve all of the above, you need business cards that are effective in giving the right message. If you get your business card right, you can use them to grow your business significantly.
So, what makes good business cards?
The most important feature of a business card is to give out the right information. Good business cards contain important pieces of information like the name of the business, service or product, contact name and address. Some business cards even produce a map of the location so that it becomes easy for clients to find you.
Your business card must provide a strong visual message. This can be achieved through the use of strong visual messages, logo, messages, tag lines and so on. To have the right impact, your business card must stand apart from the rest.
Since the business card must offer information, it is important to use the right size of print. Use large fonts so that people can understand what is written.
The colors used on the cards must compliment each other and they must not clash. The use of conflicting colors makes it hard to comprehend the message of the card. It also sends the person into a mental tizzy and thus elicits a negative emotional response from the person who views the card.
There must be absolutely no typographical errors as any error of this kind reflects badly on the business or the service. In this connection, it must be remembered that perception is reality. What your customers see in you is what they believe of you. It does not matter if you are excellent at what you do.
It is absolutely essential to make any pictures on cards look highly professional. The picture you use must be appropriate for your niche and your job. Do not try and sell a poorly marketed image.
Finally, seek the help of a professional designer if you are unsure of designing quality business cards. After all, your business is at stake and you do not want to make compromises in order to pinch a few pennies.
What makes good business cards?
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