Websites for Small Businesses
Small Enterprises often find it difficullt to assign resources and funds for Website Development and Internet Marketing
. Call it lack of awareness or inability to find the right Service Providers, most Small Enterprises are not able to utilize the power of Web for leveraging their Business and Brand Development.Websites and Internet Marketing are still considered to be very costly and complex methods by SMEs.
So the question arises that how SMEs can utilize the Web for building Brand Identity and Business Promotion? The answer, is same: Get a Website Designed for your business and do some internet marketing to promote your site and products/services.
No, I am not repeating the same thing over and over, I am just taking a different approach to the puspose.
Its better to start slowly rather than not starting at all. So as a Small Business Owner, if you do not wish to allocate large budget for Website Developement, use a microsite which will give ample information about your business, generate leads for you, will require no maintenace or operating costs.
Microsites are typically, small websites which contain 4-5 Informative pages like -
Home
About Us
Products
Services
A Contact Us form (For lead generation)
These are really affordable solutions, and, if you pick the right service provider, they will help you build your Brand Identity.
There are some key points to consider when selecting a Service Provider for getting your microsite designed :
1. Use your own Content. Just be specific about your business and explain what you would like people to know about your Services/Products.
2. Use Unique Design. Using common templates usually has a negative effect on visitors.
3. Maintain your Core Brand Identity. Use your standrard Logo and Images.
4. Find an affordable solution provider to make your campaign cost effective.
5. Pick up a Website Package for Small Businesses which includes Design, Hosting and Domain Registration
So go ahead, get a Microsite Designed for yourself and start marketing your business on Internet.
Websites for Small Businesses
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