Using Business Card as a Marketing Tool
There are discussions these days about usefulness of business cards when you have
technology to pass on your phone number, email, and IM information to another persons smart device in a matter of seconds. There are opponents and proponent on both sides and listening to each one makes you wonder whos right. After careful analysis of business interworking and poking into human psychology, the conclusion is decisive in that swapping business cards is still the most common way to make an introduction, and leave a lasting impression. No matter how lovely you are, and how much everyone wants to be friends with you, there is no way you can upload your contact information to 30 people in a meeting room via your phone, but its very easy to pass on your business cards to the same number of people, or more.But having said that, the new printing technology has also given us the ability to get away from the old one or two color business cards and turn them into a powerful marketing tool. We can design a business card that has images as sharp as a photographic picture, colors and paper stock that makes them a work of art. Taking advantage of two sided prints and millions of colors gives us the ability to produce a card that is much more than just contact information. Below are a few suggestions on how to design a good business card that has your contact information, but goes further to tell the story: What to include - Your cards should include your name, phone number, fax number, e-mail and street address. Besides contact information, design your cards to convey your marketing message to your prospect customers. Use both sides of the card and double your exposure with that modest 2 x 3.5 card Use call-to-action if your business allows Use fonts that are not too large or small, to be easy on the eye Add your company logo Make it colorful and unique Insert a catch phrase IT WORKS Logos, graphics and images Be sure to use your company logo on the card. The logo should not take away from the content but a lot of people remember a logo if they keep seeing it, so its best for branding. Use images as background or a picture of your work, if it applies. Definitely use graphics to make your card unique, but be careful not to overpower your content. Use high quality paper - There are many different options when it comes to business card paper stock. There are thin 100 lbs. paper, 12 point, 14 point and recently 16 point paper stock that could be ordered in matte, or glossy. The 16 point papers are as thick as 75% of a credit card and are offered by few companies with newer equipment. Linen and plastic card stock that are commonly available can work with some designs too, not all. Also there are companies that offer variety of other material such as glass, aluminum, etc., but they are specialty items and very expensive. Choose the material according to your design, but the most common is the 14 point glossy, with 16 point being the latest greatest. UV Coating or not UV coating makes the card shinier, thicker and sturdier. Also it promises that the content is protected against Ultra Violet (UV) rays and will not change color or fade. The cards that are designed to be matte should not be coated, but the majority of the designs can use UV coating to add to their attractiveness and shine. Some printing companies offer one sided coating, so if you have a one sided card and want to leave the back uncoated, they can provide it to you. Also, some businesses require that the back of the card be printed, such as days of the week for doctor appointments, but not coated so they can write on it later. Make sure that you order your cards with the kind of coating that best suits your design. Make them available to all Make sure you always have your business cards and plenty of them. Give them away freely to everyone since it is still the most productive business tool and a great representative of you or your business. Change your card design slightly every time you order a new batch. Something that doesnt take away from the content, but people like to see change and they remember even the smallest one. Make a trend and email a note of acknowledgment to people whom given you a business card. It will eventually catch on and they will do the same for you. That way, you are sure that they kept your card, as you did theirs.
Using Business Card as a Marketing Tool
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