Business cards are the tools used for promoting and branding the business of an organization
. They are used by the marketers to establish a business network for expanding the organization. It can be used to allure new customers towards the company. Another reason of using professional card is to retain the old or previous clients and promote customer loyalty among them. In different countries there are different etiquette's to be followed to present professional cards to the customers. A good businessperson should learn these etiquette's of different regions.
A businessperson should be able to follow certain customs of the professional cards. An entrepreneur can design a card in such a way so that it becomes internationally recognized. In other words, the details should be presented in a way so that the person belonging to any other culture or region should accept your card readily. For instance, if you are dealing with a Japanese client you can translate the language in the card into the clients local language. This makes it more acceptable to them. It enables the client to accept you easily rather than looking upon you as a foreigner. In India, you can distribute card printed in either Hindi or English. These two languages are acceptable in this country. When you travel European countries you should carry your card which demonstrates your promptness in business. You should always exchange the card at the beginning or at the end of the meeting. In European countries, never hand over more than one card to a person unless you clearly specify the intention of his distributing your card to others.
A person should use those graphical or design elements in the professional cards that communicate the company message easily transcending language and cultural barriers. You should not use offensive graphical symbols in the professional cards. For instance, swastika symbol is considered religious in India whereas in Germany it is associated with Nazis. Therefore, you should avoid using such kind of symbols in the cards. Design your card neatly in order to give a professional appearance to the card. Such kind of card becomes more acceptable to the customers or clients living in foreign countries. Following professional card etiquette's enable you to explore more business opportunities for your organization.