Unlocked GSM Phones: Who Do Americans Trust For Endorsements?
So, there are so many cell phone advertisements out there and most of them have been endorsed by celebrity of some kind
. CDMA and Unlocked GSM Cell Phones have both seen a variety of celebrities. That could mean movie stars, musicians, producers, singers, business moguls and even political figures. But what works best if anything? Is just selling a quality product and advertising based off that now an extinct practice? Let's take a look at some results and we can see for ourselves what seems to be working and what is less effective.According to a Harris Interactive Poll based on general advertising campaigns, not just Unlocked GSM Phones and Cell Phone Accessory campaigns, the American public finds business leaders and moguls the most persuasive figures while former politicians are the least persuasive. Now when it says former I don't know why current politicians are not in that group as well, possibly because they are not allowed to do endorsements while in office? I simply don't know. However true celebrities, that is movie stars, television stars and musicians are neither the least nor most effective. Strange because they seem to be the most used of all the figures listed. Possibly they they are the safest choice as they fall into the middle of the pack.However, if celebrities are their own demographic the findings are quite interesting as well. 21% of Americans find athletes to be the most persuasive. Athletes are then followed by movie and television stars at 18%, then singers and musicians at 14% and finally former political figures at a mere 10%.But then we must also take age into consideration when looking at advertisements such as Cell Phones, including Unlocked GSM Phones. 46% of the over 55 crowd say that business leaders are the most persuasive while only 28% the 18-34 demographic feels that way. While that same crowd has 23% believing that movie stars are the most persuasive, the 55+ crowd has only 15% feeling that way.So what can we conclude about these kinds of statistics. Well, the demographics are fairly easy to predict. I mean, of course the younger crowd is more interested in true celebrities rather than business moguls, and just the opposite would be true of the 55 and over group. What it comes down to is who the target audience is for the advertisers of Cell Phones like Unlocked GSM Phones. If your target audience is the younger generation then don't go with a political figure. Well, according to these studies, when advertising for technology like Unlocked GSM Cell Phones, political figures should be avoided altogether. These are interesting statistics though not incredibly revealing.
Unlocked GSM Phones: Who Do Americans Trust For Endorsements?
By: Paul Wise
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