The Cell Phone Publishing Business Has A Rapid Growth
Cell phone reading wins a massive user base due to the advantage of timeliness
, powerful interactivity. The next stage, mobile content publishing should be up and down enough effort to really varies by mobile users personalized reading, make full use of the advantages of cell phone is different from other media, to carry out targeted servicesCRAWFORD reported that the recent opening of the figures published in 2010 at the annual meeting, the Chinese ( China wholesale )Institute of Publishing Science released "2010 Annual China Digital Publishing annual report" that in 2009 the income of China's digital publishing industry reached 799. 400 million Yuan, up 50.6% to continue to maintain a high growth rate over the 2008. Mobile revenue also published more than traditional online games, digital publishing accounted for 24.2% of total revenues, at the top.
The rapid development of mobile publishing to the current figure will undoubtedly bring a new bright spot in publishing, digital publishing in China among the retail type, the cell phone publishing hardware. At present, cell phone publishing in China has formed a cell phone novels, newspapers, China cell phone , cell phone journals, cell phone original literature, mobile games, mobile (wireless) music gamut, and flexible pattern of mobile publishing.
As the main network and terminal operations, telecom operators are also seize this new business growth opportunities, particularly in the digital publishing and mobile publishing industry chain to carry out comprehensive cooperation. China Telecom will soon launch "Wireless LAN digital reading platform", through the terminal to provide users with good experience of popular fiction, HD magazine, famous cartoons and multimedia content and other information products. China Mobile set up a mobile reading base in Zhejiang last year, and enhanced the cooperation with all kinds of agencies such as news media, publisher, library and so on, and China Unicom also launched a platform of cell phone reading business in June of this year, the purpose of China Unicom is to allow consumers to "finely experience" multimedia reading.
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