Suning Appliance Guangzhou Region Strategic Plan 2008, Baked
New shop a few super 22
1 21, in the Guangzhou area management center Suning strategic plan in 2008 to meet the media at the meeting, Suning around the "advocates of experiential marketing," "pioneer big store strategy," "Personalized service practitioner", "forward products Posted by ", from marketing strategy, chain development, sales and service, product planning are established in Guangzhou Suning 2008 strategic plan, developed with the consumer as the center, continuing the development of a large chain store policy guidelines.
Learned, Suning under the jurisdiction of Guangzhou, covers a large area of Guangzhou, Foshan, Zhongshan, Zhuhai, Jiangmen, Shaoguan, Zhaoqing, Zhanjiang, Haikou and other cities, as of December 31, 2007, Suning Guangzhou region and a near 60 stores the size of the network layout, sales volume increased nearly 10 times higher than single-store annual sales of more than 20% industry average. Suning Appliance South China president Zhou Xiao Zhang told reporters that the implementation of the Guangzhou region is the number 22 last year, shop, shop in 2008 the number will exceed 2007.
Continuation of large store development strategy
"Su Ning District, Guangzhou single store the current average annual output over 120 million, higher than the industry average of nearly 20%." Zhou Xiao Zhang said, tasted the sweetness of a large store Suning fond of large stores. It is understood that more than 10 Suning Guangzhou comparable store sales this year than last year's average increase of nearly 35%, Tianhe store up to 80%; three indicators are out to lead the pack.
Chain Suning pace in 2008, continue to uphold the results of priority, a sound-based strategy to maintain the quality of single-store operation, the scale growth rate, year on year sales growth rate of the three stores the first industry leader to rely on store away large number of sales in the short-term win. Among the core large stores continue making empty suburban chain distribution network, consumer electronics to enhance the scale and become the absolute leader in the market to achieve the 2008 strong support points. In the shop the way, Suning to buy, self, rental and used three strategies, the right of property firm encountered since the purchase of their own decisions, focus on long-term development strategy. Suning up shop in 2008, the new plan, accounting for 30% of large stores. Accelerate the market layout 34.
Main attack 3C flat-panel TVs and digital products
2008 flat panel TV, computers, cell phones, digital and other consumer electronics is the focus of Suning to enhance sales volume categories line, including flat panel TV is to create the highlight of the performance. Zhou Xiao Zhang believes that 2008 is Olympic year, but TV would be a harvest. Based on past experience, worldwide consumption of the Olympic Games will be the climax of color TV set off. Flat-panel TV market share in 2008 will further enhance the 40-inch and larger screen is expected to reach 70% market share, which will increase the proportion of full high-definition television to between 30% -35%. Combination of market characteristics, while for consumer habits to comparable selective large stores to buy flat-panel large-screen features, Suning will increase the system within a large store full high-definition, large-screen flat-panel a sample rate, sample rate of the total flat out more than 90%, for some of the traditional CRT television is the implementation of catalog-type store sales.
Computers, mobile phones, digital sales in 2008 was a breakthrough Suning three categories. From January 2004 the first flagship store in Tianhe North Road, 3C since its opening, Suning has been committed to the business expansion of e-3C, in September 2007 out of being good shop is focused on highlighting 3C category. According to the Guangdong Suning sales data show that in 2007 mobile phone the size category than the same period in 2006 increased over 100% growth over 100% digital products, computer category growth of almost 300%, 3C home appliance chain store channel is represented by computers, mobile phones, digital retail the fastest growing channel in the channel.
Industry that is not the absolute number of dominant store Suning, relying on the advantage of large stores, but ushered in the development of better opportunities. Stage of rapid economic development, many potential business district have risen rapidly, commercial facilities and influence beyond the old business district, prudent strategy Suning able to clear thinking, combined with city construction, the best chain of distribution.
Suning Appliance Guangzhou Region Strategic Plan 2008, Baked
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