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Quickbooks Online Growing Globally

QuickBooks Online, Intuit Inc.'s (Nasdaq: INTU) market-leading cloud-based accounting software

, marks one year of international expansion this month, with products now available in Canada, the United Kingdom and Singapore.

Already the leading online accounting software in North America, QuickBooks Online is emerging as a growing force globally. There are more than 300,000 QuickBooks Online subscribers worldwide, mostly in the U.S., with thousands of businesses in international markets now joining the service each month.

In addition to expanding beyond the United States into the United Kingdom, Singapore and Canada, Intuit is starting to roll out the service to customers in India. Intuit customizes the offering for each market, based on deep customer insights gained by observing hundreds of small businesses in their own workplace. This knowledge creates a product tailored to the local needs of small businesses and the way they work.

QuickBooks Online helps small businesses stay on top of their finances whether in the office or on the road, saving them time and money. The product gives small business owners instant snapshots of their businesses, showing them what they're making, what they're spending, and who owes them money, all on a single screen. QuickBooks Online is PC and Mac-compatible and optimized for iPhone and Android devices.

Gaining Global Momentum

"Intuit is committed to helping small businesses improve their financial lives," said Alex Lintner, president of Intuit's global business division. "Small businesses around the world face similar challenges and see the power of an easy-to-use solution for managing their finances. We have seen a terrific take up in the first year, and this is just the start of our international journey. We want to help many more people around the world to save time and manage their business better with QuickBooks Online."

United Kingdom: Intuit launched QuickBooks Online in the U.K. in April 2011 and continues to improve the service with regular updates of new and enhanced features.

Eugene Engelbrecht of London building firm Engel Construction said using QuickBooks Online for day-to-day invoicing, cash flow tracking and VAT gives him more time to focus on growing the business.

"QuickBooks Online has enabled me to go out there and look for work, rather than sitting in an office doing nothing but uploading invoices. From that point of view, it's got me back to doing the things I need to do," said Engelbrecht.

Charlie Carne, founder of Charlie Carne & Co. Chartered Accountants and Business Advisers in London, said QuickBooks Online helps his firm be more efficient and profitable.

"Direct online access to a client's data means we can be much more proactive in our dealings with them and offer advice to avert problems before they arise," Carne said. "With access to data in the cloud, staff can work on the clients' books from anywhere and because it is so easy to use, even the least financially aware clients can raise invoices directly, reducing time taken for our staff to re-key data and allowing us to focus our attention on more value-added services."

by: Charlotte Rivington
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Quickbooks Online Growing Globally