Promotional Merchandise 5 Reasons Why It Works
When it comes to promoting an event or a company sometimes Promotional Merchandise is the last form of advertising to be considered
. Here are 5 reasons why that is wrong.1 Visual Longevity
Simple items such as Promotional Pens or budget keyrings have always been looked down upon by the more glamorous types of advertising. 3 minute TV adverts are of course the most expensive form of advertising and whilst they may create a dramatic impact they are soon forgotten. However if you were to give a Promotional clock away as a business gift and it was put on top of the TV your logo would still be on view long after the advert had gone. So when you compare the view per person per pound of your advertising it's easy to see what wins
2 Practical Use
Most Promotional Items are useful in one way or another. Promotional ice scrapers or torches could be used as an example. Both items could be tied into any motoring promotion. Unlike an advert in the back of a magazine that will be thrown away neither of these products will be disposed of. When they are used by the recipient they will remember who gave them away and associate that gift with some gratitude. Can you remember the last time you were grateful to a paper advertisement?
3 Money saving
If you can give away a business gift that will actually save the recipient money then you really will be on to a winner. Simple products such as Promotional pens save the recipient from buying their own. A Promotional Tax Disc Holder is a simple giveaway that everybody needs to buy at some time. Items such as promotional bottled water will save a visitor to an exhibition from having to buy theri own.
4 Comfort Factor
It is a fact that when people are under stress they turn to comfort products such as sweets or chocolate. A sugar rush at times of stress may not be the most healthy option but it can give comfort and will therefore be welcomed. Promotional Chocolate has been extremely popular over the past couple of years and whilst the recession had deepened so the sales of chocolate and other promotional sweet products have soared.
5 Client retention
When all is said and done Promotional Merchandise is not given away by companies because they think it's a nice thing to do. Business Gifts are given in the hope that they will generate brand awareness and loyalty. If you have a choice to make between two suppliers who are quoting the same prices then the chances are you will choose the company who has looked after you best and in most cases that will include them giving you a promotional gift at some time.
If you accept some or all of these five reasons to use Promotional Merchandise then I hope you will consider it for any future event or promotion you are holding. The fact is that giving away business gifts works because if it didn't then they simply would not exist. This article was written to help you re evaluate what you think of these items and where they can play a future part in helping you to grow your business
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