Pay Per Click for Local Businesses
I often talk to clients about their website needs and many times the discussion turns to Pay Per Click Advertising
. I can run the service for them. The truth is a little knowledge in this area can mean the difference between breaking the bank and seeing success. More often than not it turns out that it can help.One type of business that Pay Per Click Advertising is well suited for is a business that has a nationwide or worldwide market and also has a somewhat specific product or service. For example: a business that manufactures and sells water filters for irrigation systems for lake property that can be mailed to customers; a business that provides seminars and training presentations for helping schools be more efficient with various tasks, organization, and community work; and a business that provides an online service for car dealers enabling them to enter their cars online. Each business his has a unique but sizable market to go after with PPC.
Businesses that serve only a local market would certainly have fewer potential pay per click customers coming to their website, however, pay per click can still be a good option for them. Think of a local plumber or electrician. With these services it must be local. Perhaps you think no traffic would come to them but you would be wrong. A full 30% of searches are for local information. IT may not be much compared to a worldwide search but it is significant enough to be worth it. The great thing about PPC is that you only pay for those that do click. Even if you had one person click over who become a client that advertisement might cost 5 to 10 cents. Definitely worth it! If you bring in a person once a week or per month it'll all be worth it, wouldn't it?
Businesses that serve a very local market should take advantage of the free exposure they can get through Google maps (Google places), Yahoo local, Bing local, and other local online promotion opportunities. And with natural SEO they can further get more clients coming in. This means that PPC is just one added thing to the whole package.
Another consideration that must be made when considering pay per click advertising is the cost to income ratio. The more income you make per customer the more you can spend on getting that one customer. {If you sell $5 widgets you can only pay so much, but if a new clients means hundreds or thousands of dollars you can spend a lot more.|For example, if your income from one successful sale is $10 but you paid 50 cents for each click and it took 20 clicks to get that one sale then you have broken even (.50 X 20 = $10 cost). In this case you can only afford to 20 clicks before you are losing money!| In addition to advertising costs you need to look at all your overhead.Figure out your numbers. Look at your target market. You do all this and then get started with pay per click advertising.
Find out more info on PPC and SEO services at Santa Cruz Business Consulting
Pay Per Click for Local Businesses
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