New Report Probiotic Market- Advanced Technologies and Global Market (2009 - 2014) By MarketsandMarkets

The United Nation's Food and Agriculture Organization (FAO) defines probiotics

as live microorganisms, which when administered in adequate amounts confer a health benefit on the host.' Such benefits include the prevention and cure of disorders such as lactose intolerance and inflammatory bowel disease. The major factors driving the growth of the global probiotics market are the increasing levels of health-consciousness, and the availability of probiotics in the form of dietary supplements.

The global probiotic products market generated $15.9 billion in 2008. More than 500 probiotic F&B products have been introduced in the past decade. These products have received varying levels of success, mostly in congruence with their overall health benefits. For instance, probiotic chocolates garnered more market share than probiotic cheese and butter, as it offers more health benefits without fortification. Taste and convenience are also expected important factors for securing market share.

The probiotics market offers plentiful opportunities for functional food suppliers and manufacturers. Product innovations are expected to play a major role in increasing the share of the market players. The leading developers and suppliers of probiotic strains include Danisco, Morinaga, and BioGaia. The products of these companies are used by FMCG companies such as Nestle and Attune. Europe is currently the largest probiotics market, owing to its high awareness of the benefits of probiotic yoghurts and fermented milk. The U.S. market is also growing rapidly due to the general affinity of the U.S. population towards the probiotic dietary supplements.

This report highlights major types of probiotic products such as functional foods and beverages, dietary supplements, specialty nutrients and animal feed products; as well as the major application areas such as regular consumption, probiotic therapy, and disease prevention. The report sizes the submarkets for these products and applications in the major markets of Europe, Asia, U.S., and Rest of the World (ROW). In addition to market forecasts, the report also highlights key opportunity areas for the relevant stakeholders; analyzing market trends, opportunities, drivers, and inhibitors for each sub-segment.

The existing studies and third-party market reports do not provide a comprehensive classification of the probiotics market. This report breaks the market into smaller product segments, which none of the other third-party reports have done so far. In order to provide a deeper understanding of the competitive landscape, the report profiles the top 40 companies in the probiotics market, and provides more than 50 market tables, categorized into geographic regions, products, and applications.

Scope of the report

The report discusses the segmentation of the probiotics market as follows.

Products: Functional foods and beverages dairy products, non dairy beverages, breakfast cereal, baked foods, fermented meat products, dry-food probiotics; animal feed probiotics; dietary supplements - food supplements, nutritional supplements and specialty nutrient.

Applications: Human application regular consumption, probiotic therapy, prevention of diseases and probiotic application for animals.

Ingredients: Bacteria in probiotic foods lactobacilli, bifidobacteria; yeast and others.

What makes our reports unique?

We provide the longest market segmentation chain in the industry with our three-level market breakdown and our analysis of minimum 40 collectively exhaustive and mutually exclusive micro markets.

We provide 10% customization to ensure that our clients find the specific market intelligence they need.

Each report is about 150 pages, featuring 30+ market data tables, 30+ company profiles, and an analysis of 200 patents.

No single report by any other publisher provides market data for all market segments (i.e. products, services, applications, ingredients, and technology) covering the four geographies of North America, Europe, Asia Pacific, and ROW.

15 pages of high level analysis identifying opportunities, best practices, entry strategies, benchmarking strategies, market positioning, product positioning, and competitive positioning.

Key questions answered

Which are the high-growth segments and how is the market segmented in terms of applications, products, services, ingredients, technologies, stakeholders?

What are market estimates and forecasts; which markets are doing well and which are not?

Where are the gaps and opportunities; what factors are driving market growth?

Which are the key playing fields and winning-edge imperatives?

What is the competitive landscape; who are the main players in each segment; what are their strategic directives, operational strengths, key selling products, and product pipelines? Who is doing what?

Powerful Research and analysis

The analysts working with MarketsandMarkets come from renowned publishers and market research firms globally, adding their expertise and domain understanding. We get the facts from over 22,000 news and information sources, a huge database of key industry participants and draw on our relationships with more than 900 market research companies.

source: Market Research Reports

New Report Probiotic Market- Advanced Technologies and Global Market (2009 - 2014) By MarketsandMarkets

By: Ms. Sunita

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