Mens Diamond Wedding Bands
Mens Diamond Wedding Bands
Mens Diamond Wedding Bands
Early wedding bands were plain bands of metal - silver, gold, bronze or iron, depending on one's social status and economic class. Although later became common to set small precious gems into these wedding bands. Mens diamond wedding bands that is really a new concept; until the 1950s.
In the Western world there are a lot of wedding couples wore plain gold or silver bands, in some cases, bronze or even brass. DeBeers Diamond Company was largely the driving force behind the adoption of diamond wedding bands and diamond rings. Idea mens diamond wedding bands is part of a marketing campaign that turned out to be one of the most successful in history.
At the beginning there are no mens diamond wedding bands. In fact, men usually do not wear any wedding ring. In Victorian times women almost always do. It is a reflection of the status of women as much property as a companion. The concept of mens diamond wedding bands is also due in part to attempts to market engagement rings.
The American jewelry industry made an attempt to establish a "historical precedent" dating back several hundred years, in which men also received engagement rings. In fact, there is no such precedent ever existed, although the idea behind this strategy and then successfully used to expand the market for mens diamond wedding bands.
Starting a marketing campaign to change the institution of marriage. Today, the jewelry industry is even more aggressive in its marketing strategy. In addition to mens diamond wedding bands, bride and groom today are encouraged to wear "promise rings" before the engagement and the "eternity ring" given at the next anniversary.
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